Tags Posts tagged with "Ownership"

Ownership

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food truck tip of the day

tip of the daySurviving the inevitable ups and downs of being a food truck owner can be tough, but persistence is an essential skill for a culinary entrepreneur. Here are three tips for seeing your mobile food endeavor through:

  • Don’t predict your failure. It’s easy to see everything that could go wrong in your mobile food empire. Instead of looking at all of the possible future failures you could see, focus on the task at hand of you and make it a success.
  • Don’t let feelings get in the way. You may not feel like doing another draft of your business plan or pushing for a 30 day credit line from your suppliers after you’ve heard “no” too many times. But do what you must despite how you may feel.
  • Lean on your family and staff. When you’re having a bad day or feel like it’s not worth all the effort, talk to your family inside and out of your food truck and share what you’re feeling.

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food truck tip of the day

I often hear that the pressure of owning a food truck business can be overwhelming, and while everyone is entitled to a life, a vacation and some down time, too much of a good thing can be bad. Despite the fact that you have a great concept, park in prime locations and a mouth-watering menu, when a food truck owner is not around to protect and watch over their investment, not only does the business suffer, but the employees do, too.

You might have a great team, but if you do not have a willingness to mentor, if you are rarely in the truck to observe, provide direction, motivate and teach that team, then how do you expect them to help grow your mobile food business?

No one likes or works well under a micro-manager, but a food truck cannot survive for long with an absentee owner, you must find a balance. There are plenty of outside forces that you have no control over, such as competition, bad publicity and increasing food prices. But what you can control is you.

Remember this simple business philosophy: If you take care of your business, the business will take care of you and if you take care of your employees, they will take care of you and your business.

If you are not focused on or devoted to your mobile food business, if you are not fully committed to the success of your food truck then your business will not be successful. If you are not able to handle the pressures and challenges that come with owning your own food truck, if you try to manage your truck and your employees from your home or office, and if you don’t spend time marketing and promoting your business, you will never be seen as an accomplished mobile food vendor.

As any successful vendor knows, owning a food truck is a huge commitment to long hours, working weekends and sometimes no time off for weeks at a time. If you’re looking for a nine-to-five job, owning a food truck is not for you.

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tip of the dayThere are many rewarding things about being a food truck entrepreneur: the autonomy, the recognition, the creativity, not to mention the fact that you are pursuing your culinary dreams. But starting a mobile food business is never easy and not everyone is cracked up to be their own boss. Before you embark on a solo venture, remember that there are downsides too.

Being a food truck owner requires high risk, hard work, and many, many tradeoffs. The glamour of the got-rich-quick mobile food entrepreneur is often a far cry from what it’s really like in the trenches. Take a hard look at your life and be sure you know what you are risking before you set up your own food truck business.

 

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