Tags Posts tagged with "Photography"

Photography

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instagram food truck

Instagram is a mobile photo editing and sharing app that has seen its user base explode from 15 to 100 million since Facebook acquired the company last April. But even before the acquisition, many savvy brands had joined the platform—especially retail brands with stunning visual content. Food trucks are a natural fit for both the platform technology and Instagram’s user base.

However, unlike Facebook or Twitter, Instagram doesn’t have business-specific profiles, built-in visibility or engagement metrics, or paid advertising options.

So why should your food truck join yet another social network?

Simple…

Ease of Use

Instagram’s technology helps you easily create stunning images that you can easily use on your food truck’s other social networks.

Both Facebook and Twitter have optimized how photos are displayed on these platforms and you can share directly from Instagram to those platforms (as well as to Tumblr, Foursquare, Flickr, and email) automatically or by individual selection.

Tell Your Story

Both the way the platform works and the way most users approach the platform allows you to employ visual storytelling that has more continuity and artistic value than other platforms.

With the absence of advertising, business uses for an Instagram profile begin and end with awareness and branding. However, a few images that encapsulate a brand moment in a second or two is much more impactful than lines and lines of copy—no matter how brilliant the writing is.

It’s Mobile – Like You

Instagram combines two of the most powerful forces in the social technology market—mobile and photo sharing—to create a platform that truly offers a unique value proposition. Food Truck owners with an Instagram presence can take advantage of that intersection where users are focusing their attention.

Are you wondering how a food truck might be able to take advantage of Instagram to promote your business? Here’s an easy concept NYC based Comodo restaurant used. They were able to bring in more business with the hashtag #ComodoMenu: an operation for visitors to snap photos of their plates and share them on Instagram so others could get a glimpse of what they could order. The YouTube video announcement has accumulated 122,000 views in just under 3 months, in addition to the  many publications (include us now) that reported on the restaurant’s creative initiative.

The bottom line is this, as the old adage goes—a picture is worth 1,000 words. This statement is still true today, but with Instagram, a picture may also be worth 1,000 “likes,” retweets, and shares.

Are you already using Instagram for your food truck business? Tell us how you you’ve used it to help promote your rolling bistro in the comment section below.

 

 

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Outside of the food itself, much of the attraction to the mobile food industry is the fun, colorful designs that food truck owners have wrapped their trucks in. Many food truck owners have numerous pictures taken of their truck by professionals and non-professionals alike. Some will even take the photos themselves to use for their marketing materials.

To capture exciting and interesting photography of a food truck, you must understand how to pose the truck just as you would pose a person as the first step in composing a portrait photograph. Many of the specific techniques are similar, in that you want to shoot from the best angle to show the truck (person) at its best and be very attentive of all the little details of how the truck is “dressed” and “groomed.” This article will explore a number of these food truck posing tips.

A Clean Machine

It should go without saying, but just to provide you with a complete checklist: The vehicle you photograph should be thoroughly cleaned, polished, and even detailed before you line up your shot. This includes the interior and engine compartment if you plan to photograph them. In addition, check that all the external parts are attached securely.

Strike a Pose

The location(s) you’ve selected to photograph the food truck has a major impact on how you pose the vehicle in the location, which is all the more reason you need to understand the posing techniques below. It’s best to start with photos from a front (right or left) 45-degree angle. These could include a low-angle at 45 degrees, a high angle closer to the vehicle with the camera moved towards a head-on shot and two angles in the opposite direction from 45 degrees towards a side-on shot.

To find the best position of the truck for your photos, you must take into account a number of factors. They are the direction of the light, the reflections it produces, the background and the space around the vehicle.

As with most outdoor photography, you want the sun behind you or behind you and to either side. This can be an interesting lighting angle. The camera is on a diagonal angle from the left or right headlight and the sun is at an angle that spills the light down the side towards the camera. Look carefully for unwanted reflections on the body and the glass of the windows. Then, reposition the truck just enough to reduce their effect.

As you are deciding where to park your subject, you must also be constantly checking the background.
The fourth factor, or the space around the vehicle, is also important. First, you want enough space to move closer and further for wider and tighter views, and even to shoot some images with a telephoto lens. You also want to be sure there is plenty of space in front of and behind the truck, which helps to emphasize and enlarge the appearance of the space on either side of the vehicle.

The other front angle and two rear angles are photographed much the same, except you turn the vehicle 180 degrees or into any position, so the sunlight is hitting that side and the background still looks good. You also move the truck to shoot direct front, rear and side views. Another variation is to shoot every angle with the wheels straight and with one full turn to display the wheel design.

We hope these tips allow you to provide the best photos of your food truck to maximize the wrap you have spent so much time developing.

 

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If you own an iPhone, then you’re never without a camera to snap a photo of a food truck or mouth watering food truck cuisine that catches your eye. And if you have an iPhone 3GS, iPhone 4 or iPhone 4S, you can record digital video to document a food truck event. Here are 5 tips to help you take better iPhone photos and videos with your Apple smartphone.

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Steadying Your iPhone to Get Good Photos

Lock your elbows close to your body. Hold the iPhone with both hands about 12 inches from your face. I usually twist my hips slightly, bend my knees a little and put my weight slightly on my back leg. Making sure the camera doesn’t jiggle is key to a good photo. Take the photo with your thumb; don’t stab at it with your finger.

It is also recommend getting a bumper case for your phone to help you get a firm grip. A base iPhone with no cover  can be damn slippery.

Compose Your Photograph with the Rule of Thirds

Your iPhone can capture a detailed photograph, but how well the photo is composed is up to you. One common photo-composition trick is called the Rule of Thirds. With the Rule of Thirds, you imagine lines that divide your photo into thirds both horizontally and vertically. The four “power points” are at the intersections of the lines. Put the subject in your scene at or near a power point of the photo.

Zoom in with your feet

If you want to take something close up actually walk up to it, get close and click. The iPhone loses image quality even with a small amount of zooming and can become grainy and pixelated.

Go Widescreen

In camcorder mode, you won’t automatically “see” the full version of what’s actually being recorded, which means you could be including things in the frame that you don’t want on tape.

In order to make sure what you see is what’s being recorded, you need to double tap the screen (whether the iPhone is recording or not) to get the proper widescreen view to see more of the image.

Handy iPhone Photography Apps

With over 3,000 iPhone photography apps to choose from, you might ask which ones are vital. The following two iPhone apps are both useful and easy to use and can help you get just the photo you want.

Camera Pro: Live Histogram

Understanding a histogram can help you capture the shot you want. This iPhone app gives you a livehistogram while you’re composing your photo! This can be a tremendous assist in obtaining good exposure of your photo.

The Select Grid Type button lets you choose from three types of guide or choose no guide. It also lets you select Single mode (one photo each time you tap the Shutter button) or Continuous mode (the app takes three photos one after the other).

AutoStitch

Ever been at a food truck event and suddenly you find a great view that you want to capture — but the scene won’t fit into one photograph! The AutoStitch iPhone app lets you take overlapping individual photos of the scene and present them to the app in any order; AutoStitch then puts the panorama together correctly. With this app, as long as you take overlapping photos, you can make the panorama at a later time.

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Are you a food truck or cart owner that is looking to add some beautiful photos of the fare you sell from your mobile kitchen? Are you a foodie who blogs about food trucks and is interested in getting better shots of the delectable food you have sampled from these rolling bistros? If you fit either of these areas, then today’s article is for you.

Photo of Kogi BBQ Korean short-rib tacos

If you visit any book store and head over to the cook book or food magazine sections and you’ll be overwhelmed by the array of books and magazines filled with wonderful photography of the meals being written about.

Colorful stacks of vegetables drizzled with rich sauces on a clean white plate with glistening table settings; you know the shots. Sometimes the photography is almost the true focus of the book with the recipes or stories taking secondary roles.

1. Lighting – Treat the food you’re photographing as you would any other still life subject and ensure that it is well lit. Many of the poor examples of food photography that we’ve come across in the research for this article could have been drastically improved with adequate lighting. One of the best places to photograph food is by a window where there is plenty of natural light – perhaps supported with flash bounced off a ceiling or wall to give more balanced lighting that cuts out the shadows. Daylight helps to keep the food looking much more natural.

2. Props – Pay attention not only to the arrangement of the food itself but to the context that you put it in including the plate or bowl and any table settings around it. These elements can often be placed in secondary positions in the foreground or background of your shot.

3. Be Quick – Food doesn’t keep its appetizing looks for long so as a photographer you’ll need to be well prepared and able to shoot quickly after it’s been cooked before it melts, collapses, wilts and/or changes color. This means being prepared and knowing what you want to achieve before the food arrives. One strategy that some use is to have the shot completely set up with props before the food is ready and then to substitute a stand-in plate to get your exposure right. Then when the food is ready you just switch the stand-in plate with the real thing and you’re ready to start shooting.

 

4. Style it – The way food is set out on the plate is as important as the way you photograph it. Pay attention to the balance of food in a shot (color, shapes etc) and leave a way into the shot (using leading lines and the rule of thirds to help guide your viewer’s eye into the dish). One of the best ways to learn is to get some cook books to see how the pros do it.

5. Enhance it – A photographer suggested to have some vegetable oil on hand and to brush it over food to make it glisten in your shots.

6. Get Down Low – A mistake that many beginner food photographers make is taking shots that look down on a plate from directly above. While this can work in some circumstances – in most cases you’ll get a more better shot by shooting from down close to plate level (or slightly above it).

7. Macro – Really focusing in upon just one part of the dish can be an effective way of highlighting the different elements of it.

8. Steam – Having steam rising off your food can give it a ‘just cooked’ feel which some food photographers like. Of course this can be difficult to achieve naturally. Food stylists suggested that they add steam with a number of artificial strategies including microwaving water soaked cotton balls and placing them behind food.

We hope these suggestions help any of you that are interested in adding high quality food photography to your websites. If you have any additional food photography tips you would like to share, please feel free to add them to the comments section below.

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