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Pinterest

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First, if your food truck  hasn’t made the plunge into the amazing world of Pinterest, I highly recommend you jump in. If your mobile food business is already on Pinterest, and you’re having some issues getting traction, then we have 3 awesome  tips designed to get your food truck’s Pinterest marketing up and running.

pinterest

Add A “Pin it” Button To Your Website and Menu Page 

Having a “Pin it” button directly on your website is an essential element of a successful Pinterest strategy. You want to make it as simple as possible for people to interact with your truck on social, and a “Pin it”  button allows your audience to engage and pin your content instantly. If you currently don’t have a “Pin it” button on your food truck website, keep an eye out for a future article that shows you how.

Drive A Call To Action Through Imagery

A typical call to action is text which prompts your readers to take the next action- whether it be to call your business for catering, enter a contest, join an emailing list or so forth. However, a visual call to action is the perfect way to connect with your audience via Pinterest, since the network is centered around imagery.

Focus On Quality Not Quantity

While Pinterest is certainly a popular network, you don’t want to overload your truck’s feed with too many pins (this practice is often referred to as ‘pin dumping’) and risk annoying your followers. We recommend not posting more than 5 new pins an hour. View Pinterest as a gallery where you upload your most noteworthy or popular menu items, and keep the majority of your inventory on your website.

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With the mobile food industry continuing to grow we are constantly on the look out to assist both the owner operators as well as the customers of these rolling bistros. From time to time we run polls to gain industry information that truck owners can use to help better their customer service and the options that they provide to the communities that they serve. Other times our polls are set to find out general information “we” want to know.

social-media

This week’s poll centers around social media. We want to know how much which social media platforms food truck owners use to reach out to your customers. We have multiple options which can be selected, so if you use all of the options, please feel free to tell us that. If there are other social media platforms you use, please feel free to share that information in the comment section below. Let us know, so we can share our findings with our readers.

Which Social Media Platform Do You Use To Reach Your Customers?

View Results

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Our friends over at Instawares have put together a great infographic to show the importance of Pinterest to restaraurant (and food truck owners), so we thought we’d share it with our readers.

A social media phenomenon, Pinterest has quickly become one of the top sources of referral traffic on the web. Marketers in nearly every industry are harnessing the social media network’s power, creating their own virtual photo and video pinboards to showcase their brands. As a restaurateur or food truck operator, Pinterest could be one of your most effective marketing tools.

Learn how to promote your restaurant or food truck using Pinterest below.

Pintrest Infographic

Find the original infographic at Instawares.com <here>

Instawares.com

Twitter: @Instawares

With over 200,000 items, we are your #1 source for restaurant supplies and equipment.

North Atlanta · http://www.Instawares.com

 

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Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week.

pinterest

Despite its rapid adoption, I am already hearing, “I don’t get Pinterest,” and to be honest, before I started researching the site, I felt the same way. Let me tell you something, Pinterest is ridiculously simple, and it can make a big impact on your food truck business. I’m not saying this for the sake of jumping on the bandwagon. It’s not just another social media site. This one is different and Pinterest is doing a great job of driving traffic, leads, and sales.

Convert Browsers Into Buyers

What’s unique about Pinterest compared to most social media websites is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.

Take Twitter, for example. If a user sees a tweet regarding your products, it’s less likely that a user will buy that product from just one tweet, unless maybe when it’s celebrity-endorsed. Willing to fork over $10k for a Kim Kardashian-sponsored tweet? I didn’t think so.

This is a dream come true for businesses. Pinterest helps increase conversion rates and reduce sales cycles. Who doesn’t love that?

Drive Traffic To Your Website

Ten million unique views isn’t exactly chump change. That’s a lot for any website, but it’s especially noteworthy for one so new. If you use your website to assist the sales and marketing for your food truck or specialty menu items, you need to generate traffic in order to sales. Pinterest is a great tool for increasing links back to your website, thus driving more traffic.

In fact, early research indicates that Pinterest is more effective at steering traffic back to a website compared to other social media sites, even Facebook.

Get More Inbound Links

What’s awesome about Pinterest is that every pin includes a link, leading back to the source of the image. With Pinterest’s growing popularity, this could provide you with very valuable inbound links. While these are no-follow links, any link directing visitors back to your website is always beneficial.

User Engagement Is Addictively High

I’ll admit it, I’m becoming addicted to Pinterest. It happened overnight and without warning. And I’m not alone. I’ve heard the same from many of our readers.

Pinterest users are far from passive. Pinterest users are keenly interested in what’s hot and what’s cool – a behavior that translates well into the kind of influencer marketers desire to attract.

This is a good sign for food truck owners because it means your pins are more likely to be seen, touched, or better yet, go viral. I believe the main reason for such high engagement is that it’s so easy to digest information on Pinterest merely because it’s visual. Scanning tons of images is easier and far more enjoyable than scanning hundreds of tweets, for example.

Integrates With Your Website, Twitter Account, and Facebook Profile

What seems to be a critical factor to success for social media websites is connectivity. These sites can’t get away with being a silo, and Pinterest has identified that right out of the gate.

The site now connects with Facebook enabling users to automatically post new pins to their Facebook news feed for others to see. This means more eyes from other channels get access to the images you post to Pinterest. Unfortunately it only connects with Facebook profiles, not business pages, so there is no way for you to automatically share pins with your food truck pages. In order to do so, you must manually share the link to the pin on your business page.

However, if you sign up for Pinterest using the same email address used for your corporate Twitter account, you can automatically share the pins you post to your Twitter account.

Additionally, you can add a ‘Pin It’ button to their website and blog (similar to other social media sharing buttons). This makes pinning products or visual content for site visitors super easy.

Discover What Your Audience Loves

Pinterest is a great place to discover trends. You can discover what people love to share. You can follow your followers to see what inspires them. This gives you an opportunity to understand what’s hot today and use that information to position your own offers and products. I would imagine that, down the line, Pinterest will eventually make it easy to see trending data in specific categories.

As Pinterest evolves, I’m sure there will be even more great reasons to get your food truck business started on this fast-growing social network. Businesses from other industries are already receiving advantages by leveraging the platform to drive traffic, leads and sales…why shouldn’t you?

 

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