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Press

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Good Press for your Food Truck

Have you received good press for your food truck business? If not, keep reading to find out how you can without breaking the bank.

Over time, more and more small business owners have grown skeptical of paid advertising, this has been clearly shown in the food truck industry. Industry professionals understand that what consumers read in their local and national papers is more effective food truck marketing. A news story or magazine article generates far more credibility than any paid ad ever will. Furthermore, for the cost of a newspaper ad, you could host a food truck event or put on a publicity stunt to create more credibility.

Good mediums for exposure include the following:

  • Industry and trade publications *cough*mobile cuisine *cough*
  • Business journals
  • Local newspapers
  • Regional magazines
  • Food truck blogs
  • Local radio stations
  • Local television stations

Remember that press can be both good and bad. If your food product or service isn’t consistently high quality, the press you receive will only hurt you. Before you begin any type of public relations campaign, make sure that your menu and service are in order.

Making Your Mobile Bistro Newsworthy

The best time for your food truck to make the news is at the time of your truck’s opening. However, if you are creative, you can continue to create newsworthy stories long after the hype of your grand opening has faded.

Here are some ways to get in the news beyond your original launch:

Food Truck Events

By hosting or even attending a food truck event, there is a good chance you will get a mention in the “events” section of the local newspaper, at the very least. Good ideas for events include fundraisers, concerts, tastings, competitions, community or school events, parties and classes.

Donate to Charity

Give a portion of your sales to a local charity or host a fundraiser. It is important that the community see your food truck or cart as a positive presence. You should work with the nearby community and consider donating something to local schools, campaigns and charitable events.

Even if the donation does not get you any press, the community will notice, and some of them will thank you for it by following your truck, and spreading a good word about you to their friends and family.

Related: Food Trucks Fight Hunger

Put on a Publicity Stunt

Some of the most famous publicity stunts have created a lot of national press. For example, Taco Bell offered everyone in America a free taco if the falling Mir space station hit their floating target. While you probably cannot pull a stunt of this magnitude, you can use guerrilla marketing techniques to get some press and incite local interest.

Make Creative Changes

Anything you can do to make yourself unique is potentially newsworthy. For example, you could get a lot of press by switching to eco-friendly operations and marketing a green food truck, or by introducing a radical new dish, to your menu. Other changes to consider include adopting a unique style of presentation, redesigning your truck’s wrap with a crazy new theme.

Write Articles

Offer to write a story or give a recipe to a local paper or magazine. Focus on getting in the “food” section.

Create press releases or stories about your truck or cart. For example, a Spanish themed truck operation could promote itself through a story about the Spanish tradition of tapas. Perhaps your chef (you if that is applicable) has an interesting background, or maybe your menu offers a one-of-a-kind experience not seen from any of your competitors.

There is bound to be something unique about your mobile food business, and getting your story out there is one of the best ways to propagate a marketing buzz that will attract both old and new followers and customers.

Related: Submit your story to Mobile Cuisine

Impress a Food Critic

You should make a point to learn about the nation’s most famous food critics as well as any local or regional food critics. Give them a good reason to visit your food truck by offering a unique or especially perfect dish.

If they do come to you, give them special treatment, but do not overdo it. Make sure that you serve them a quality meal. A bad review from a food critic will definitely hurt your business.

Related: Impressing the Mobile Food Critic

Getting good press for your food truck is probably the most effective way to market your mobile food business. Do not make the mistake of spending all of your money on paid advertising, when a good PR campaign will bring a much bigger return on your investment.

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A press release is all about creating publicity for your food truck business. The more publicity work you do for your truck the more your business will get recognized throughout your local area and may even lead to more customers walking up to your service window.

press release

If you’ve never produced a press release for your mobile food business writing an effective one can be easier said than done. Follow these simple guidelines to start on the path to successfully promoting your mobile food business.

Listed below are  three steps to creating a first-class press release.

1. Know the purpose of your press release. A press release serves to market your business in a “newsy” format, and it is one of the best ways to distribute information about your food truck. Before you begin writing, you must decide on your main objective. Is there a big event you are trying to promote? Have you released a new menu for your truck? Have you increased the size of your food truck fleet and want the public to know about it? Make sure that whatever you write about is of interest and importance to the public. Otherwise, you may find it difficult to get your information out.

2. Follow the correct format. There is a correct format to follow when writing a press release. If you don’t follow it, your work will convey the message that you are unprofessional and that your work should not be taken seriously.

First, make sure to include a catchy headline that conveys the reason you are writing. (Sometimes, it is necessary to include a brief, italicized summary of the copy underneath the headline. For example, PRWeb.com, one of the largest PR release sites online, requires this.)
Next, be sure to include today’s date and the date you would like for the information to be released.

When you are ready to write the body, make sure to include a powerful lead and several paragraphs with all pertinent information. Quotes add credibility to your writing and make a strong statement.

Conclude your press release with a concise paragraph about your company – this is called a boilerplate – and be sure to include your contact information. The end of your press release is signified by typing “###” or “-30-” a few lines below your text. If your copy is more than two pages, write “-more-” at the bottom of the first page.

3. Include the right information. The most important thing to remember when writing a press release is to write it in a “news” style tone. Consult an AP or Chicago Style manual is you are not familiar with the standard conventions for abbreviations and punctuation. As stated above, a strong lead should give the reader a reason to want to keep reading, and the following copy should be factual evidence that supports the subject of your press release. Many times, newspapers and other publications will publish portions of your press release without revising or rewording anything as long as your copy is clear and free of errors. Write a press release that is newsworthy, relevant, and interesting, and you will be on your way to publication in no time.

Once your press release is complete, it’s time to start feeding it to the media. This can be done by yourself, but it may take you a little time to research the media outlets that would best fit your information. Local newspapers will be your best bet as they are typically willing to help spread the word about the mobile food industry in their local news or culinary lifestyle sections.

There are also a number of free press release services on the Internet. Many have multiple options for release. Typically they have a basic membership which will send your press release out to the search engines. If you are willing to spend a little money, these same sites offer options to allow for even more circulation depending on the number and type of organizations the press release is distributed to.

If you would like to have your press release reviewed and possibly published by our staff at Mobile Cuisine feel free to submit your release to our general email address at admin@mobile-cuisine.com.

 

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