Tags Posts tagged with "Promotion"


press release

A press release is all about creating publicity for your food truck business. The more publicity work you do for your truck the more your business will get recognized throughout your local area and may even lead to more customers walking up to your service window.

If you’ve never produced a press release for your mobile food business writing an effective one can be easier said than done. Follow these simple guidelines to start on the path to successfully promoting your mobile food business.

Three steps to creating a first-class food truck press release
Know the purpose of your press release

A food truck press release serves to market your mobile food business in a “newsy” format, and it is one of the best ways to distribute information about your food truck.

Before you begin writing, you must decide on your main objective.

  • Is there a big event you are trying to promote?
  • Have you released a new menu for your truck?
  • Have you increased the size of your food truck fleet and want the public to know about it?

Make sure that whatever you write about is of interest and importance to the public. Otherwise, you may find it difficult to get your information out.

Follow the correct format

There is a correct format to follow when writing a press release. If you don’t follow it, your work will convey the message that you are unprofessional and that your work should not be taken seriously.

  • Include a catchy headline that conveys the reason you are writing. For some services it’s necessary to include a brief, italicized summary of the copy underneath the headline.
  • Include today’s date and the date you would like for the information to be released.
  • When you are ready to write the body, make sure to include a powerful lead and several paragraphs with all pertinent information. Quotes add credibility to your writing and make a strong statement.
  • Conclude your press release with a concise paragraph about your company – this is called a boilerplate – and be sure to include your contact information. The end of your press release is signified by typing “###” or “-30-” a few lines below your text.

Note: If your copy is more than two pages, write “-more-” at the bottom of the first page.

Include the right information

The most important thing to remember when writing a press release is to write it in a “news” style tone. Consult an AP or Chicago Style manual is you are not familiar with the standard conventions for abbreviations and punctuation. As stated above, a strong lead should give the reader a reason to want to keep reading, and the following copy should be factual evidence that supports the subject of your press release. Many times, newspapers will publish portions of your press release without revising or rewording anything as long as your copy is clear and free of errors. Write a press release that is newsworthy, relevant, and interesting, and you will be on your way to publication in no time.

Once your press release is complete, it’s time to start feeding it to the media. This can be done by yourself, but it may take you a little time to research the media outlets that would best fit your information. Local newspapers will be your best bet as they are typically willing to help spread the word about the mobile food industry in their local news or culinary lifestyle sections.

There are a number of free press release services on the Internet. Many have multiple options. Typically they have a basic membership which will send your press release out to the search engines. If you are willing to spend a little money, these same sites offer options to allow for even more circulation depending on the number and type of organizations the press release is distributed to.

Sign up for a free trial at PRWeb today!

If you would like to have your food truck press release reviewed and possibly published by our staff at Mobile Cuisine feel free to submit your release to our general email address at admin [at] mobile-cuisine [dot] com.

tgi fridays food truck

WASHINGTON DC – It’s young, it’s hip, and it’s not coming to a street corner near you.

Restaurant mega-chain TGI Fridays rolled a 16-foot-long food truck into D.C. this week. Staffed by 20-somethings and stocked with free samples, the truck is traveling across the country to convince customers to “rethink” the Fridays they once knew.

The promotion promises: ‘The tank is full. The grill is hot. The road is open,” and that the truck is in town most of the week.

But you won’t find it parked during the lunchtime rush at Farragut Square or Union Station. The truck is 8 feet too long to comply with D.C. regulations and the company didn’t take the necessary steps to purchase a street vending permit.

Fridays’ food truck has been in the District since Monday, a restaurant spokesperson said, but is “parked at a secure location near a hotel.” It won’t serve any food until the Safeway Barbecue Battle downtown this weekend.

In a city where food truck culture is booming, Fridays on wheels is everything you want from a food truck: freshly made dishes, hand-written specials, enthusiastic servers praising whatever you’re about to taste. And it’s everything you’re trying to avoid by going to a food truck in the first place: a super-chain (with more than 900 locations), an expensive advertising campaign and standard American food.

Find the entire article at washingtonpost.com <here>

menu item naming

Mother’s Day is this weekend and that means it’s time to celebrate all Moms everywhere. It’s  a time to reflect, celebrate and show love and appreciation and is an excellent time for your food truck business (even if you’re not a mom).

Mother’s Day is something nearly everyone can relate to and is highly appreciated in the US. So much so, that it is one of the highest grossing holidays in the food service industry. So how do you make Mother’s Day work for your mobile food business?

Quick Tips:

Make it special. This is a great time to make your interaction with female customers special. Don’t just make Mother’s Day another day at your truck, make it special with flowers handed out to customers, special pricing, etc

Don’t forget! Just as we men are often reminded, don’t forget this Mother’s Day. Just a simple ‘Happy Mother’s Day’ is a welcomed gesture. Express this message to your customers to help build your customer relations. Figure out ways to be a part of their day or lives to make them know they are special to you.

So what is Mobile Cuisine doing? Well, any food truck business who caters to mothers this Mother’s Day will receive free media pitching. That’s right – we’re looking for unique stories about celebrating Mother’s Day. Tell us what you’re up to and you just might receive some free publicity!

DFW, TX – Two Trucks, LLC, owned by food truck entrepreneurs Dain Pool and Jonathan Wagner, consists of Dallas/Fort Worth food truck brands The Butcher’s Son, Gandolfo’s New York Deli and What’s Da Scoop? old-fashioned, hand scooped, ice cream truck.

patriot day 911

The company’s fleet of food trucks will honor the sacrifice and dedication of US service men and women by announcing a Patriot Day promotion on September 11th 2013.

WHO: The Butcher’s Son, What’s Da Scoop and Gandolfo’s New York Deli 

WHAT: Patriot Day on 911 – All service men and women eat free

  • The Butcher’s Son offer:  Free sandwich or 3-way sliders
  • What’s Da Scoop offer:  Free sundae or 2-scoop cone
  • Gandolfo’s New York Deli offer:  Free sandwich (half or whole)

DETAILS: One fee giveaway per customer, does not include sides or drinks, customer must be in uniform or show proper ID at time of transaction. 

WHERE:  Locations TBA – find each truck on Twitter or Facebook for location details and times

The Butcher’s Son:

Twitter: www.twitter.com/TheButchersSon

Facebook: www.facebook.com/TheButchersSon

What’s Da Scoop?  

Twitter:  www.twitter.com/whatsdascooptx

Facebook:  www.facebook.com/whatsdascoop 

Gandolfo’s New York Deli:

Twitter:  www.twitter.com/Gandolfosdallas

Facebook: www.facebook.com/Gandolfosdallas 

WHEN:   Wednesday, September 11th 2013 – all day


The promotion of your food truck requires personal interaction with potential customers to create interest in your mobile food business. Since “potential customers” include current customers that may become repeat visitors, promotion can happen inside as well as outside of the truck.

Promotion Megaphone

Try some of these tactics to promote your food truck business:

Contact local organizations.

Ask the chamber of commerce or the convention center for a list of contact information for organizations, such as service organizations, unions, political organizations, etc. Call them and tell them about your truck. Offer to cater their meetings and parties at a good discount.

Make friends with the right people.

Try to be on good terms with people who come in contact with tourists or big groups. Examples are hotel staff, concierge services, event coordinators at hotels or convention centers, tour guides, gas station attendants, car rental employees, etc.

Train employees in personal selling.

Any employee of your food truck can get involved with personal selling. Train your service window staff members as well as all of your on-board truck staff to engage in personal selling outside of the truck. Provide them with business cards or promotional materials, which they can distribute to prospective customers. This will help boost sales, and it will also increase your employees’ enthusiasm.

Pitch to local companies.

You can speak personally with the human resources (HR) managers or appropriate personnel at any companies or factories that are in your local area to see if they are interested in setting up a truck stop on their property or having you cater a meeting or event.

Follow up personally with customers.

You can do this both inside and outside of the food truck. After customers finish their meal, it is never a bad idea for the owner or truck manager to speak with them, thanking them and asking if they were satisfied with everything. You can also follow up on customer service issues. For example, if customers fill out a comment card and leave negative comments, you could call them to apologize for their negative experience and offer to make up for it next time by fixing the problem and giving them a discount.

Vend at local events.

Personally attend local arts or culinary festivals where you can vend or hand out samples. Talk to the event goers and tell them why they should try out your food truck. Even if you do not create any immediate sales, you will create awareness and get your truck’s name out there.

Be friendly, not pushy.

Whenever you are talking to a prospective customer, show excitement about what you have to offer, but be easy-going. If they are not very receptive of your pitch, do not irritate them further.

Use good body language.

Any time you are in public, you should represent your mobile food business with your image. One way to do this is to use good body language. Make eye contact, smile and do not cross your arms. If you are talking to someone on the phone, smile while you are doing it, because the smile will come through in your voice.

Get involved with the community.

The more activities you are personally involved with, the more people you will meet. Almost every person you meet is a new potential customer. You do not need to turn your whole social life into a sales pitch, but you can make a point of good-naturedly mentioning your food truck to friends and new acquaintances.

Hand out flyers, menus or coupons.

People are more receptive to promotional materials that come directly from a person. Instead of putting flyers and posters on cars or stuffing them in mailboxes, try handing them out in person. As you or your employees hand out pamphlets and coupons, they can make a good impression by using good body language and friendly sales techniques.



Mobile Cuisine is continually looking for ways to help our readers find the food trucks in their area. Another goal we have is to introduce the mobile food industry to those who have yet to try out these mobile bistros. To add to our existing content, we are adding a way for food truck event promoters to share the events they are planning by adding them to our event calendar. Due to the large number of events going on around the country, we ask for your assistance by providing us with the detailed information of these events so we can get them published without having to dig through multiple websites.

If you have an event you would like some help promoting, please forward the following information to events@mobile-cuisine.com and will will add it to our event calender.

Event Time & Date

  • Start Date/Time:
  • End Date/Time:

Event Location Details

  • Venue Name:
  • Address:
  • City:
  • State:
  • Postal Code:
  • Phone:

Event Organizer Details

  • Organizer Name:
  • Phone:
  • Website:
  • Email:

Event Cost

  • Cost:

Additional Items

  • Attach a jpg image of your event poster to this email.
  • If you have free entrance, VIP or meal tickets you can provide us with, we will provide a contest here at Mobile Cuisine to find interested parties. Just provide us with a way to submit the winners names so we can get them to you to add to your Will Call list.


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