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The new year is upon us and with it come millions of resolutions to eat healthier, lose weight, and get in shape. A great way to attract new customers to your food truck is to make sure your menu contains resolution-friendly items. Even if they wind up ordering your more decadent dishes, diners with good intentions to eat more healthfully are likely to decide where to take their business based on the options you make available.

new years resolution

 To get you started, here are a few ideas for adding healthy items to your menu while keeping your food costs in check and your restaurant’s personality front and center:

Consider alternative proteins

You don’t have to start serving up tofu if you don’t already – there are plenty of non-animal protein options that convey healthfulness without screaming “vegetarian”.  Ethnic cuisines are great sources for inspiration –  Mexican bean dishes, Indian dal, or even Portobello burgers are good places to start.

Why do this? Offering meatless dishes makes your food truck an option for parties that include vegetarian or vegan diners, which is important because that audience is growing. Ten years ago, it might have seemed like a fad, with just a small population, but it’s been constantly increasing.

Focus on freshness

Let’s face it: if burgers and fries are staples at your food truck, your customers probably won’t be excited to see quinoa pilaf show up on the menu. But they might be interested to know that your beef is cooked to order, your French fries are hand-cut on the truck, or your buns are baked fresh daily. Details like these assure customers that you are serving them handcrafted, minimally processed foods, and that’s important even if it doesn’t mean a lower calorie count.

Again… why bother adding healthy items to your menu in the first place? According to the Hudson Institute, it’s good for business! In a 2013 study they found that increasing the number of lower-calorie options significantly increased traffic.

Tis the season that many Americans are looking to start the New Year with a single or group of resolutions to better their lives one way or another. According to studies nearly 90% of American resolutions are based on the improvement of their health. While the idea is not new, there is a movement afoot aimed at changing the way we eat one day a week to help those interested in bettering their health. As we have attempted to do since our inception, Mobile Cuisine Magazine will continue to cover the Meatless Monday’s program for our readers every Monday.

To do our part in supporting Meatless Mondays we believe that sharing information, recipes, and news about vegetarianism and leading a more conscious life overall is beneficial for everyone, vegetarian and omnivore alike. We feel that if you are looking for a new approach for a healthy New Year, Meatless Mondays can be an easy route to follow throughout the year and the beautiful part is that if you are a food truck owner or follower, there are many means in which you can stick to the program from this point forward.

If you are a person who needs information to back up your resolution, we will provide you with a list of some of the benefits that joining this movement will be for you and the planet.



REDUCE HEART DISEASE: Beans, peas, nuts and seeds contain little to no saturated fats. Reducing saturated fats can help keep your cholesterol low, and cut risk of cardiovascular disease.

LIMIT CANCER RISK: Hundreds of studies suggest that diets high in fruits and vegetables can reduce cancer risk. Red meat consumption is associated with colon cancer.

FIGHT DIABETES: Research suggests that plant-based diets– particularly those low in processed meat – can reduce your risk of type 2 diabetes.

CURB OBESITY: People on low-meat or vegetarian diets have significantly lower body weights and body mass indices. A plant-based diet is a great source of fiber (absent in animal products). This makes you feel full with fewer calories, ie. lower calorie intake and less overeating.

LIVE LONGER: Red and processed meat consumption is associated with increases in total mortality, cancer mortality and cardiovascular disease mortality.

IMPROVE YOUR DIET: Consuming beans or peas results in higher intakes of fiber, protein, folate, zinc, iron and magnesium with lower intakes of saturated fat and total fat.


CUT WEEKLY BUDGET: Food prices continue to rise. Current increases are especially sharp in packaged items and meat, which require extra expenses like feed and transportation. Forgoing meat once a week is a great way to cut the weekly budget.

CURB HEALTHCARE SPENDING: Treatment of chronic preventable diseases accounts for 70% of total U.S. healthcare spending. By reducing our risk for these conditions, we can curtail healthcare spending nationwide.


REDUCE CARBON FOOTPRINT: The UN estimates the meat industry generates nearly one-fifth of the man-made greenhouse gas emissions that accelerate climate change.

MINIMIZE WATER USAGE: The water needs of livestock are huge, far above those of vegetables or grains. An estimated 1,800 to 2,500 gallons of water go into a single pound of beef.

REDUCE FUEL DEPENDENCE: On average, about 40 calories of fossil fuel energy go into every calorie of feed lot beef in the U.S. (compared to 2.2 calories of fossil fuel for plant-based protein).

Please do your part today and join the movement? Signing up is fast and easy! Follow them on Twittter.

Mobile Cuisine Magazine looks forward to sharing Meatless Monday with our readers!

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