Tags Posts tagged with "San Francisco"

San Francisco

Ugly Food Truck

SAN FRANCISCO, CA – A group of outraged San Francisco businesses are putting their time to use by demanding the removal of “ugly and garish” food trucks from their otherwise pristine streets.

Members of the San Francisco Locally Merchants Organization are even criticizing these roaming street vendors as “almost exclusively terrible citizens” and have presented their case before the local Community Zoning Board to help with their crusade.

The co-founder of the organization harshly explained, “They are unsightly, and not particularly good citizens. They litter. They violate the rules frequently. The fact that these are vendors doesn’t give them the license to be slobs.”

To pass the group’s gold standard, food trucks would not be able to have “ugly or garish” vehicle wraps. The organization has pointed to FedEx and UPS as truck branding that could be used as prototypes for what all food trucks should aspire to look like.

Folks behind the popular food truck event Off the Grid, perhaps the people’s voice behind the hungry crowds who actually frequent the cities food trucks, are telling the group to lay off. “…this would make it much less pleasant for us who value these trucks for their delicious, affordable food as an alternative to the generic and overpriced chain restaurants in the area” and credit current vendors as legitimate businesses that employ hundreds of workers across the city.

Attorney Jessie Navarro who advocates for vendors cited the city’s hefty permit fees as very reason why people are unable to spruce up their trucks, “They can’t afford to invest in their mobile businesses and make them look better because they have to pay outrageous fees just to operate” and spurned the group’s proposed cleansing.

UPDATE: Please read our April Fools’ Day Recap

Brick and Mortar Food TruckSAN FRANCISCO, CA – Three mobile food operations are getting brick-and-mortar homes at last. First off, the fine folks at Brass Knuckle — they of the clever band-inspired sandwich names like Fryin’ Maiden (buttermilk fried-chicken sandwich) and Pork Floyd (a pulled-pork melt) — are opening their first, wheel-free home at 749 Larkin Street (at O’Farrell). As Tablehopper reports, chef Shellie Kitchen (who happens to be a contestant on the current season of ABC’s The Taste) kind of flew under the radar with this one,

Meanwhile, Rice Paper Scissors is turning their pop-up at Brick and Mortar (1710 Mission Street) into something more permanent — maybe we’re calling it a semi-permanent pop-up? They’ll be serving lunch from 11 a.m. to 2 p.m. Monday to Wednesday, with weekend brunch in the works too. See the lunch menu here.

Also, Hapa Ramen chef Richie Nakano has finally revealed the location of his eventual brick-and-mortar spot, which has shifted from his planned location (next door to State Bird Provision on Fillmore), to a former 99-cent store in the Mission. As Tablehopper reveals, he’s snagged a lease at 2293 Mission Street (at 19th), but the opening could still be a ways off since there’s a change-of-use application that will have to go through Planning first.

Find the entire article at sfist.com <here>

Off the Wire Food Truck NewsIn our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from Atlanta, San Francisco, Boston, Fort Collins and Cranston.

July 19

New charity food truck serves dual purpose – ATLANTA, GA  – 

City of Refuge, a homeless shelter, recently began operating a food truck that not only helps finance its services but also helps homeless people break the cycle of poverty.

Folks working inside the truck aren’t just preparing quality foods. Some are shelter residents who are learning culinary skills to start over.

Find the entire article <here>

Restaurants fighting food trucks with food trucks – SAN FRANCISCO, CA – The booming food truck business in San Francisco is now facing new competition as brick-and-mortar restaurants are bringing their food downtown in hopes of getting a piece of the lunchtime action.

Ever since food trucks exploded onto the scene a few years ago, there’s definitely been some tension with brick-and-mortar restaurants. Now, restaurants have decided to hit the road. They don’t look that different than typical food trucks and they can now be found bringing San Francisco’s restaurant scene to the 9 to 5 crowd.

Find the entire article <here>

July 20

Find the entire article <here>

Fort Collins getting taste for growing food truck options – FORT COLLINS, CO – A year after the city loosened the rules to welcome food trucks to Fort Collins, mobile food vendors say residents and tourists have proven hungry for their offerings.

But they say Fort Collins still has a long way to go before creating the kind of food truck culture enjoyed by Longmont, Boulder and Denver. And they say the city and its regulations could be doing more to encourage the scene. The trucks and carts offer everything from waffles and poutine — gravy-covered fries with cheese curds — to smoked meats, Hawaiian sandwiches and American-style tacos.

Find the entire article <here>

July 21

As food trucks gain traction in R.I., Cranston may change new rules that protect restaurants – CRANSTON, RI – On a sultry summer night, Tara Devany gobbles a spicy fish taco from Shuckin Truck, a seafood truck that sells fresh oysters from Salt Pond.

The setting — the town beach parking lot — isn’t elegant. But the food is terrific, says Devany, who visits the lot each week to sample thin-crust pizza, lobster rolls and barbecue burritos sold by a half-dozen food trucks.

Find the entire article <here>

With the recent growth in the popularity of food trucks around the Bay Area, we ( the folks at Hengehold Trucks) thought it would be a fun exercise to look at some of the statistics related to the proliferation of food trucks around the United States, the costs of converting a standard step van into a fully functioning food truck, as well as some of the hot spots for food trucks in San Francisco and what the top rated food trucks in the city are. In the past couple of years, we have had two clients purchase food trucks from us, including the Sam’s Chowderhouse “Chowdermobile” and the Curry Up Now Indian street food truck.

what the truck is that infographic

Find the original infographic by htrucks.com <here>

OTW LogoIn our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from East Lansing, Atlanta, Minneapolis, San Francisco and Raleigh.

June 7

MSU food trucks offer taste of State – on the go – EAST LANSING, MI – The Eat at State On-The-Go food truck was born as a a kind of conciliatory gesture.

The cafeteria at Michigan State University’s Shaw Hall was closed last fall for renovations. The university isn’t exactly short on dining halls but the people in culinary services nonetheless wanted students living in Shaw to have another option at their doorstep.

They rented a food truck, gave it an unwieldy name and had it parked outside by the third week of September.

Find the entire article <here>

Entrepreneur Helps Set Off Food Truck Golden Age In Atlanta – ATLANTA, GA – Just a few years ago, Howard Hsu’s barbecue truck, Sweet Auburn Barbecue, was one of the only food trucks in the city. Today it is joined by a park full of other “food on wheels” units, plus many more outside the premises.

As the city’s first permanent food truck site, the Atlanta Food Truck Park and Market attracts an average of 1,000 people daily; but last year the bustling space was nothing more than an abandoned lot.

Find the entire article <here>

June 8

DeRusha Eats Goes Behind The Scenes With Food Trucks – MINNEAPOLIS, MN – The food trucks are back on the streets of Minneapolis and St. Paul.

Even though they usually open their windows at 11 a.m., the work starts early in the morning.

You have to get up early to begin the day with with Christina Nguyen and Birk Grudem from Hola Arepa, and Natalie Coleman and her team from Dandelion Kitchen.

Find the entire article <here>

San Francisco cooks up tighter food truck laws – SAN FRANCISCO, CA – The latest bit of legislation, set forth by S.F. Supervisor Scott Wiener, is primarily aimed at establishing a truce between the city’s brick-and-mortar restaurants and the meals on wheels biz.

Some restaurant owners — who’ve said food trucks have stolen away up to half of their business — have called for stricter regulations on how food trucks and stands operate.

Wiener’s new law creates a buffer zone of 75 feet between trucks and brick-and-mortar eateries, restricts the number of trucks that operate downtown at a given time, and limits food vendors to selling at one location no more than three days a week.

Find the entire article <here>

June 9

Thousands flock to downtown Raleigh for Food Truck Rodeo – RALEIGH, NC – Hungry folks were lining up on Fayetteville Street in downtown Raleigh Sunday for a Food Truck Rodeo.

Thousands took advantage of the great Sunday weather to come out and sample tasty treats from more than 40 different food trucks representing all kinds of cuisine.

Find the entire article <here>

LinkedIn Debuts “Food Truck Friday” – Bay Area, CA – One of the challenges facing tech companies in a strong economy is how to keep employees from going somewhere else. Say you’re already successful, big, and publicly traded.

How do you keep talented employees from going to small, sexy startups?

That’s something a lot of tech firms are fighting against these days, and LinkedIn (which, by the way, is now officially successful, big, and publicly traded) has an answer: Food Truck Friday.

Find the entire article <here>

SF Supervisor Scott WeinerSF Supervisor Scott Weiner
Supervisor Scott Wiener(Photo: Rick Gerharter)

SAN FRANCISCO, CA – San Francisco is getting closer to putting the brakes on food trucks near restaurants.

On Tuesday, Supervisor Scott Wiener’s revised four-piece legislation package —first introduced last November — went before the Board of Supervisors.

If passed, legislation would “clear up” some of the rules in San Francisco’s Public Works, Planning and Transportation codes to amend how close food trucks and carts can be to brick-and-mortar restaurants, allow more flexibility in their proximity to schools and all together more heavily regulate the city’s growing number of mobile food vendors.

“We realized there were very few restrictions on the concentration of food trucks and where they could go, as well as arbitrary restrictions that have led to over-concentration in downtown,” Wiener said.

As a result, the biggest change would amend the law to create a 75-foot buffer around existing brick-and-mortar restaurants that would be completely off-limits to trucks.

If passed the law would limit the number of food trucks that can operate in downtown San Francisco. Wiener said that trucks with existing permits would be grandfathered in. However, after seven years, those trucks will have to go through the permitting process once more.

Find the entire article by Renee Frojo at the San Francisco Business Times <here>

Eat-ClubSAN FRANCISCO, CA – Food trucks aren’t exactly new, but most only have one specific type of cuisine — even if that cuisine just happens to be all the latest rage in molecular-gastro Indian-Irish fusion. Not only that, but you’re often stuck waiting in a long line to order and pay, then waiting some more for your food to be ready.

EAT Club, launched a private beta last week, has a unique spin on the way that users get lunch. The service hopes to get rid of all the hassles around waiting in line, paying, and waiting for your food, all with a convenient food truck that serves a variety of foods, and a mobile app to handle ordering and payment.

Over the last few years, EAT Club has served lunchers on the Peninsula with a variety of different food choices, but now it has made its was up to San Francisco, where it will serve startup kids and other hungry office workers. And it’s coming here with a food truck specially designed to provide eaters with a variety of awesome food choices.

EAT Club’s food truck will have a variety of dishes from multiple restaurants available all in the same truck, giving customers a selection of cuisines to choose from. Charter restaurants participating include Bar Tartine, Nopalito, City Smoke House BBQ, and Onigilly, among others. Altogether, EAT Club has more than 30 restaurants signed up so far, and will have options from at least three available on any given day.

How did EAT Club get those restaurants on board? Partly through the food truck itself, which is designed to provide the best experience for customers. A gutted-out old school bus, the EAT Club truck has been renovated with mobile ovens for hot foods and refrigerating units for cold foods. The end result is that all dishes are loaded into the truck right from the kitchen, so that when a customer picks up his food, it’s kept at the desired temperature.

So the food is great, but what about the service? EAT Club handles that with a mobile app that allows you to choose among a bunch of different food options. It provides you with details about why the dishes were picked — EAT Club has a food curator, natch — and more information about the restaurant.

Once you’ve found something you like, you just click to order and the app automatically charges your credit card. After that, you’re free to head down to the truck at your convenience and just pick up your food. No waiting, no fuss.

To start, EAT Club will have its food truck parked around the Financial District and SOMA neighborhoods in San Francisco, hoping to appeal to office workers downtown who don’t have lunch provided to them every day. The app is available now in private beta, as the company tries to measure demand and make sure that it’s got the right amount of food ready for new users.

Find the original article by Ryan Lawler at Tech Crunch <here>

america's cup bans food trucksSAN FRANCISCO, CA – While it’s off to the races for nearly any and all San Francisco food and beverage vendors eager to participate in the city’s biggest sporting event of the year, a select few are being excluded from the running: food trucks.

In a request for proposal put out March 27 by Levy Premium Foodservice — recently chosen as the “master concessionaire” for the race’s events running July through September — food and beverage companies were invited to submit applications to participate as vendors in the cup’s main event areas.

However, one line specifically states that there will be absolutely no food trucks permitted in either the America’s Cup Park at Piers 27 and 29 or the America’s Cup Village at Marina Green.

A peculiar choice, considering food trucks have become a staple of the San Francisco dining scene.

According to the RFP, Levy is seeking to fill about 27 food and beverage outlets and 12 built-in concession booths.

It’s also looking for vendors to fill a 5,000-square-foot area designated for a sports bar and a luxury food outlet that will include separate champagne and wine bars, a coffee outlet and a beer garden serving “upscale food.”

While the Chicago-based company will give preference to local applicants that are “commit to using existing local San Francisco residents,” it will not consider San Francisco-born-and-bred food trucks.

Several spokespeople for the America’s Cup event authority could not explain the food truck exclusion clause, and repeated requests for comment from Levy were not returned.

Find the entire article by Renée Frojo at bizjournals.com <here>

In our quest to keep our readers up to date with the latest stories relating to the food truck industry has compiled a list of the stories that hit the wire this weekend from Arlington, Boston, Lexington, San Francisco and Wilmington.

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February 1

Food Truck Fest Coming to Ballpark – ARLINGTON, TX – The Texas Rangers will be playing a series in Minnesota on April 26 and 27, but there will still be good reason to make your way out to Rangers Ballpark in Arlington.

The ballpark will host Texas Food Truckin’ Fest over the course of the two days, offering folks a great opportunity to get a variety of some of the best food truck food in the area, and proceeds will help benefit the American Cancer Society.

Find the entire article <here>

Boston’s Food Truck Program Still on A Roll – BOSTON, MA – More trucks in more places. That’s the takeaway from the upcoming spring 2013 food truck season in Boston, when hungry Bostonians will welcome 56 new trucks to the city’s streets to serve up everything from short-rib infused grilled cheese to tempeh tacos.

Find the entire article <here>

February 2

Lexington to reconsider food-truck regulations – LEXINGTON, TX – Vice Mayor Linda Gorton has directed a small work group to find solutions to some of the thorny issues that food-truck owners say inhibit mobile food vendors from thriving in Lexington as they do in many other cities.

“The big season for food trucks is coming up in a couple of months. I asked the group to … give it some speed,” Gorton said Friday. “But I want it done right, with everyone’s viewpoint considered.”

Find the entire article <here>

Dosa reality: Restaurants battle over branding – SAN FRANCISCO, CA – Akash Kapoor left his job of running a national law firm to follow his passion: restaurants.

When he started his Indian fusion food trucks called Curry Up Now in 2009, Kapoor discovered he had a successful business that could expand. Unfortunately, he has not been able to leave the legal world behind just yet.

Find the entire article <here>

February 3

Patty Wagon owner fights City code – WILMINGTON, NC – The owner of the Patty Wagon, a Wilmington area food truck, is petitioning City Council.

Even though the Patty Wagon has been setting up shop downtown for about a year, James Smith, says he recently found out he was violating the city’s code.

Find the entire article <here>


The custom of eating pancakes on Hanukkah dates back to the Middle Ages. Because the Hanukkah holiday is here, we felt that we would share this recipe for latkes from the San Fan Francisco based Old World Food Truck. Owner and operator Kenny Hockert, opened this truck in April of 2012.

sweet potato latkes

Sweet Potato Latkes

Yield: 4 servings


  • 1 lb sweet potato, grated
  • 1 tsp salt
  • 1 small onion, grated
  • pinch of pepper
  • fresh herbs
  • 2 cloves roasted garlic
  • 2 eggs


Salt the potatoes and let them sit for an hour to concentrate the starch.

Drain potatoes and then add the onion, grated.

Add the rest of the ingredients ingredients in and mix.

Add a rounded spoonful of batter to 1/2 inch of heated oil in a nonstick pan. (The oil should be shimmering, so the latkes will not soak up too much oil.)

Brown on each side, then let sit on a cooling rack or on paper towels.

Serve immediately with applesauce and chive sour cream.


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