Tags Posts tagged with "Scam"

Scam

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Google Page Rank Guaranteed

The email may start off with a simple “Hi!” or perhaps, “Dear Sir or Madam.” It will then go on to promise that, “We can get your site on the 1st page of Google; for next to nothing!” Or maybe they’ll just explain just how bad your food truck’s website is in relationship to its search engine optimization.

Spotting The Junk

Fielding emails promising professional SEO services has become part of life of most website owners. In most cases it’s pretty easy to spot these sales techniques, but we’ve recently noticed that some are getting pretty sophisticated. In fact, I received one such email recently, so I thought it was a good opportunity to bring up these kinds of SEO “promises” to make sure you understand this recent change in internet marketing.

This article is for those of you that might be a little confused by these sales pitches or unsure if they might actually help your mobile food business. If you are like many of the vendors I speak with and don’t know much about SEO; what these marketers are pitching might sound pretty good, unfortunately you are exactly who they are trying to target.

Some of these messages are really obvious that you’re receiving a bulk email that actually has nothing to do with you. In other instances, the emails are actually quite clever and make it seem like someone actually did their research  and did looked at what you’re site is doing online.

For someone to understand what tactics you need to correct to make inroads in SEO rankings, they would have to do a pretty in-depth amount of research about your food truck business. Not only would they need to know about your business but they would also need to research your competitors as well as the mobile food industry as a whole. And in all honesty, how can they begin to make any claims without ever talking with you?

The Promises

How can anyone possibly “promise” anything when it comes to SEO? If someone guarantees you a spot in search rankings, they are lying. Any SEO professional worth their salt is going to promise you one thing…that they can’t promise anything.

What you have to understand is that it is nearly impossible to guarantee anything in search engine rankings. An SEO consultant can certainly do their very best and can certainly give you an indication once they’ve done their research how much work they anticipate it will take for you to move up and then let you know about different opportunities.

But if they “promise” you anything, my suggestion is to run in the opposite direction. They either don’t have a clue what they are talking about or they employ tactics that “game” search engines using unethical, “black hat”, techniques. If that is the case, then it’s this point where you should probably sprint away.

Let’s Be Realistic

Take Mobile Cuisine for example. Yes, we do use SEO tactics when developing the site and the content we produce, but it’s not one of our main business goals to get on page 1 for certain keywords. Sure, it would be awesome to show up on page 1 for “food truck” or “food trucks.” But trust us, it is virtually impossible.

We could devote every waking moment for the next month to this endeavor and probably not make much progress. Not only are we competing with other online food truck trade journals, but every single one of the thousands of food trucks in the country, the food truck associations as well as every company that supplies the food truck industry who has optimized their website for one of those keyword strings.

So we know when we get an email that promises number 1 page 1, it’s certainly a bald faced lie.

What They Actually Do?

Some emails will offer you all types of SEO services. Some may even offer to link your site to more than 1,000 for just 5 bucks.

When it comes to SEO, your strategy and the process you implement is very important. If you haven’t done proper keyword research for your food truck website, all the link building in the world will get you nowhere. If you haven’t optimized your own site, there is no point in doing things offsite. You need to build your site as the foundation and then build up from there.

Some of the tactics being touted are actually outdated and could lead to negative placement of your site on search engines. Think it sucks when your site shows up on the 3rd or 4th page? How does being de-indexed from Google entirely sound? Google is constantly on the lookout for people gaming their algorithm, and a lot of what these SEO services are offering is exactly what could lead to Google banishment.

Search engine marketing tactics constantly change. Just because something being offered is cheap doesn’t mean it’s a good idea for your mobile food business.

With that said, we always try to keep our readers informed on different scams that take place. We hope this article opens your eyes and keeps you from responding to some of the hucksters on the internet.

We want to know: How do you handle SEO for your food truck website? Have you ever used any of these inexpensive SEO services? Feel free to share your experiences in the comment section below.

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Hot Dog Cart Seller on eBay Does Not Deliver, Says BBB

While online purchases of food trucks and mobile vending units have increased over the last year, there are still people and companies that are taking advantage of this trend. More than a dozen consumers have been left out in the cold when they spent thousands to order hot dog carts on eBay and received nothing in return.

The Better Business Bureau of Central Virginia says more than a dozen people have complained since August 2009 about a Barboursville company that goes by two names: “Virginia Hot Dog Cart Company” and “New World Hot Dog Cart. Co. ”

The company allegedly offered two carts on eBay for $1,500 and $4,300, but never delivered them, says Tom Gallagher, president of the local BBB.

One complaint filed in December stated that a buyer sent the seller money through a wire transfer and was told the cart would arrive for approximately a month. The cart never arrived, but a contract did. This contract said the buyer had five days after date of purchase to cancel the order. Unfortunately, since this notice arrived a month late, the buyer had no recourse.

After almost two months of being told that the cart was lost, that there was a new delivery system, that things were crazy because of the holidays AND that the cart would arrive next week, yet still no cart. And the owner refuses to return the money.

Gallagher says the BBB plans to contact state and federal authorities.

If you’re planning to make a big purchase from an online auction, officials usually recommend an escrow service, particularly for items over $500. The service receives the item from the seller before sending the payment.

EBay recommends Escrow.com, and warns consumers of many fraudulent escrow companies, so if a seller suggests another company, investigate that company first.

In addition, avoid paying for online auction purchases via wire transfers, which carry few if any fraud provisions compared to that of credit cards. We hope that none of our readers have run into this type of scam, but if you have, we suggest contacting the BBB as soon as possible.

If you know of any companies that have attempted these types of false business practices, let us know so we can share this information with our readers.

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