Tags Posts tagged with "SEO"

SEO

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Google Page Rank Guaranteed

The email may start off with a simple “Hi!” or perhaps, “Dear Sir or Madam.” It will then go on to promise that, “We can get your site on the 1st page of Google; for next to nothing!” Or maybe they’ll just explain just how bad your food truck’s website is in relationship to its search engine optimization.

Spotting The Junk

Fielding emails promising professional SEO services has become part of life of most website owners. In most cases it’s pretty easy to spot these sales techniques, but we’ve recently noticed that some are getting pretty sophisticated. In fact, I received one such email recently, so I thought it was a good opportunity to bring up these kinds of SEO “promises” to make sure you understand this recent change in internet marketing.

This article is for those of you that might be a little confused by these sales pitches or unsure if they might actually help your mobile food business. If you are like many of the vendors I speak with and don’t know much about SEO; what these marketers are pitching might sound pretty good, unfortunately you are exactly who they are trying to target.

Some of these messages are really obvious that you’re receiving a bulk email that actually has nothing to do with you. In other instances, the emails are actually quite clever and make it seem like someone actually did their research  and did looked at what you’re site is doing online.

For someone to understand what tactics you need to correct to make inroads in SEO rankings, they would have to do a pretty in-depth amount of research about your food truck business. Not only would they need to know about your business but they would also need to research your competitors as well as the mobile food industry as a whole. And in all honesty, how can they begin to make any claims without ever talking with you?

The Promises

How can anyone possibly “promise” anything when it comes to SEO? If someone guarantees you a spot in search rankings, they are lying. Any SEO professional worth their salt is going to promise you one thing…that they can’t promise anything.

What you have to understand is that it is nearly impossible to guarantee anything in search engine rankings. An SEO consultant can certainly do their very best and can certainly give you an indication once they’ve done their research how much work they anticipate it will take for you to move up and then let you know about different opportunities.

But if they “promise” you anything, my suggestion is to run in the opposite direction. They either don’t have a clue what they are talking about or they employ tactics that “game” search engines using unethical, “black hat”, techniques. If that is the case, then it’s this point where you should probably sprint away.

Let’s Be Realistic

Take Mobile Cuisine for example. Yes, we do use SEO tactics when developing the site and the content we produce, but it’s not one of our main business goals to get on page 1 for certain keywords. Sure, it would be awesome to show up on page 1 for “food truck” or “food trucks.” But trust us, it is virtually impossible.

We could devote every waking moment for the next month to this endeavor and probably not make much progress. Not only are we competing with other online food truck trade journals, but every single one of the thousands of food trucks in the country, the food truck associations as well as every company that supplies the food truck industry who has optimized their website for one of those keyword strings.

So we know when we get an email that promises number 1 page 1, it’s certainly a bald faced lie.

What They Actually Do?

Some emails will offer you all types of SEO services. Some may even offer to link your site to more than 1,000 for just 5 bucks.

When it comes to SEO, your strategy and the process you implement is very important. If you haven’t done proper keyword research for your food truck website, all the link building in the world will get you nowhere. If you haven’t optimized your own site, there is no point in doing things offsite. You need to build your site as the foundation and then build up from there.

Some of the tactics being touted are actually outdated and could lead to negative placement of your site on search engines. Think it sucks when your site shows up on the 3rd or 4th page? How does being de-indexed from Google entirely sound? Google is constantly on the lookout for people gaming their algorithm, and a lot of what these SEO services are offering is exactly what could lead to Google banishment.

Search engine marketing tactics constantly change. Just because something being offered is cheap doesn’t mean it’s a good idea for your mobile food business.

With that said, we always try to keep our readers informed on different scams that take place. We hope this article opens your eyes and keeps you from responding to some of the hucksters on the internet.

We want to know: How do you handle SEO for your food truck website? Have you ever used any of these inexpensive SEO services? Feel free to share your experiences in the comment section below.

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SEO-Best-Practices for food trucks

If you own a food truck, you do have an advantage on other business owners in your local market. That’s because the mobile food industry has quickly become one of the most popular local businesses searched on the internet.

Just for fun, before writing this article, I “Googled” my five favorite food trucks. I found some major flaws with their websites which is unfortunate since having a great site is half of what you need to motivate online searchers to track down your food truck. And although I love the food from these particular trucks, I think it’s necessary to remind mobile food vendors of a few things.

  • Don’t push a musical experience on users when they open your page.
  • Provide information such as your menu, email address, phone, and hours where it’s easiest to find because that’s what people are most looking for.

Also see 10 Food Truck Website Mistakes to Avoid to get more tips and really make an impact on your site.

But before people can experience your website, they need to find it first. How to optimize your website for search engines is the other half of the game called “Inbound Marketing.” The object is to get your food truck to the top of the list in the search results. And when people click on your name, you’d better make sure you deliver. Here are six ways to give your food truck a boost when it comes to SEO indexing.

All you can Eat

Provide a virtual buffet of content to your website and you’ll keep giving the search engines like Google and Bing a reason to find and rank your site. Announcements that talk about your seasonal menu items, videos that show how you or your chef creates the perfect scratch made pasta, or a blog about the progress on your second truck, are all great ways to keep your mobile food business name coming up in the SERPs (search engine results page).

Don’t Hide the Secret Sauce

If you scan your actual menu as an image then every word on that page may be readable but it’s not searchable. If you happen to have 5 different flavors of sauce, your site will not be ranked in SERPs if you only list it in the menu, because all Google recognizes is a photo scan, not embedded text. You must create the text in a document or onto the web page directly. You can create a PDF from a document (not a photo) then your customers will be able to not only find it in a search, but print it out so everyone in the office can place their lunch orders.

Encourage Sharing

Make sure that your site provides buttons for sharing your content. Encourage users to share your blogs or menus by adding social media buttons for Facebook, Twitter, Instagram or Pintrest. This gives anyone who likes your food truck or your content a chance to share it with their friends and family.

Spread the Word

Ask friends and employees to spread the word via social media and use links to your site. If you have any customers willing to blog about how wonderful your food and service is, then you’ve just added extra points. Again, the more people are talking about your food truck, the more it will be found by the search engines. So keep spreading the word.

Use Metadata

When you are building or adding to your website make sure to fill in all tags, file names, image names, and SEO descriptions. The more opportunities you have for providing content to your site (whether users can see it on the page or not), the more opportunities you have to be found. People searching for burgers in Louisville or jambalaya in San Francisco will find you higher up in the rankings if you have more than one mention of these items. And photos are another way of mentioning menu items other than in the menu itself. Leaving these fields blank when you post is a missed opportunity.

Follow the Recipe

The best way to make a keyword more powerful is to use it more within the content of your site. If you have a page on your site that focuses on something special, use every opportunity to use specific keywords over and over. So if you are highlighting your famous Detroit Style Pizza, then make sure the page title, image name, image alt tag, heading, and content should all use the same keyword of Detroit Style Pizza. Search engines will recognize that your food truck ranks high when it comes to Detroit Style Pizza.

Are you a food truck owner? What is your biggest pain point with your food truck website? Let us know in the comments section below.

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When you create a Facebook account for your food truck business, you are assigned a random ID.  This used to be no big deal and probably not something a food truck owner would even think twice about.  But in today’s age of SEO it’s imperative to keep up with the ever changing digital world in order to stay on top of the competition.  Here are 3 reasons you need to claim your custom Food Truck Facebook URL as soon as possible.

Custom Food Truck Facebook URL

Marketing

You should be doing as much marketing as possible.  When you need to use your FB URL on your truck’s wrap or printed advertising, which you often should, you don’t want it to say, facebook.com/pages/My-Food-Truck-Name/909442628111.  It just doesn’t look right and nobody is going to take the time to write down or copy that lengthy behemoth.  Changing it to facebook.com/MyFoodTruckName is much easier on the eyes and something that will not only help your branding efforts, but make it much easier for people to refer others to your page.

Competition

Chances are you aren’t the only person out there who has thought of “My Food Truck Name” for a food truck name.  While this may keep you from claiming the domain, MyFoodTruckName.com, you may still have a shot at claiming it on Facebook as, facebook.com/MyFoodTruckName.  So get online and do it!

Search Engine Optimization

The search engines, like Google, place a high value on URL’s when determining rankings.  If your URL isn’t exact match, or very similar, for what you’d like to be found for, (such as My Food Truck Name), you aren’t going to rank very well.  By claiming that exact match URL you have a great shot at ranking highly for your mobile food business Facebook page.

Now that you understand why it’s so necessary to claim a custom URL, here is how you do it:

NOTE: You only get to make this change once so watch for typos before you save the change.

  1. Login to Facebook under your administrator account for your food truck business page.
  2. Go to your Facebook business page.  (be sure you’re signed in as your food truck page and not your personal profile)
  3. Click “Edit Page” at the top right.
  4. Click “Basic Information” on the left sidebar.
  5. Change the username to your liking.

After you change the username, you should be able to see the new Facebook url in your browser’s address bar like this:  facebook.com/MyFoodTruckName.

Here’s a few more tips for changing your Food Truck’s Facebook username and getting the most benefit from it:

  • Make it short.
  • Make it memorable.
  • It should match the common name of your food truck or be very similar.
  • Capitalize the first letter of each word to make it more readable.
  • No spaces or special characters. Only a-z and 0-9 are allowed.
  • Double and triple check for errors before you save because, YOU ONLY GET ONE SHOT.

Bonus Tip: Try to match your FB food truck username to your Twitter, YouTube and any other social media usernames. Consistency helps with branding.  Also, if the name you want is already taken, just choose the next best option and something that still closely represents your brand.  The goal is to have your food truck’s name in there and have it match (as closely as possible) to the actual name.

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Food trucks have become some of the most-searched types of businesses across the internet. Because of this, search engines such as Google look for specific types of content for their rankings for mobile food businesses.

Food Truck Website Menu

The number one content topic for mobile food industry websites is your menu. Menus are so important for food truck websites that you need to optimize yours so these search engines can use this content to improve your rankings.

For the few food truck sites that don’t have menus available, these mobile food vendors are missing out on their best way to get higher rankings in local searches. Beside getting hurt in your search ranking even if your website is found, since most consumers are seeking a menu on a truck’s site, you’re letting them down before they even have a chance to find your next location.

So now that we’ve determined that your food truck’s website needs a menu…how do you format it to maximize your ranking?

Here are a few tips:

Homepage Link

This part is simple, name it “Menu.” This should be a simple HTML link in your navigation bar directly to your menu page.

Avoid Flash

Having a Flash animated website may seem cool, but it creates issues for search engines to find you.

Display Prices

Failure to display menu prices can make some potential customers run from your website. We’ve heard some food truck owners are concerned about changing prices, however this can be remedied by adding a notice that online prices should not be considered always up-to-date. Google Maps and other local search engines provide rough price ranges for food truck profiles, and they might even consider it less-optimal if they can’t locate price values.

Avoid Small Fonts

Use 16 to 24 point fonts for your item names and a standard 12-14 point font for your menu item descriptions. Just like offline menus, fine print or small fonts make for a bad user experience.

Use English

Even if you’re food truck’s concept is Asian or Latin based, if you’re operating in an American city, you should provide English in addition to the country of origin menu names for entrees or it will not be as effective for both search engines and consumers.

Avoid Image Only Menus

Even though Google has improved their technology to index text in images, some search engines are not as effective so all of the text may not be made available for keyword searches.

Your food truck website has plenty of room to provide multiple menu pages so don’t worry if you get wordy in your menu descriptions.

Providing more detailed information can only help you. If you focus on locally-grown food, organics, special diets and more, provide this info in your online menu. By publishing this information, you have provided more information for search engines to index and will expand the number of keyword terms interested foodies might come to find your website and your food truck.

Use these tips we’ve provided to give you a leg up on your competition, and should help you expand your visibility for the foodies who are trying to find you.

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food truck found

Everyone seems to know the impact that search engines such as Google, Yahoo and Bing can have for your mobile food business website. However understanding how to get your food truck website in search results can be a mystery. In this article we’ll shed some light on getting your food truck found online and discuss the three primary factors that affect your website’s search ranking and what you can do to improve it.

Key Factors To Getting Your Food Truck Found

Website design

If your website was built using the best standards and practices for a fast-loading, optimized website, then you’ll be in good shape when it comes to Google. WordPress-powered websites are particularly well-optimized for search engines.

Flash-based websites are bad! If your website was built using Flash, it’s basically invisible to Google, so avoid using Flash.

Content

The text included in your website heavily impacts which keywords your website will rank for. The more relevant keywords you include in your website, the more likely your site will show up when someone types those keywords into Google.

For example, if you include “Your Cuisine in Your City, Your State” a few times throughout your website, there’s a good chance your site will begin ranking for this term and ones like it.

Off-site optimization

The third factor is off-site optimization, which includes things that happen outside of your website itself. A key factor is the number of links from other websites that point to yours. So it’s a good idea to make sure your site is listed in all of the key food truck websites or directories, with links pointing to your website.

Another form of off-site optimization is social media activity. Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so as we also explain; it’s a good idea to be active on at least a few social networks.

Improving your search engine results

Now that you understand the factors that affect your ranking in Google and other search engines, let’s look at how you can start getting your food truck found:

Key words/terms

Think about key search terms that people might search for that should lead them to your food truck. Key search terms would probably be the type of cuisine you serve, your city name, and of course your truck’s name.

Be sure to include these terms within the pages of your website, so that Google will detect and index your site.

Title tag optimization

The title tag contains the text shown at the top of the web browser. Your homepage title tag should include your food truck name, the city you’re located in, and perhaps the type of cuisine you serve.

For example, a good title for a food truck’s homepage would be: Your Food Truck | Gourmet Italian Cuisine in Your City, Your State.

Please note that editing the title tags of your website may require some code editing on your website, so you might need to ask your developer about this.

Fresh, new content

When it comes to your food truck website, don’t “set it and forget it.” Google rewards websites that come out with fresh new content on a weekly or monthly basis. Use your Content Management System (WordPress is what we and many truck owners use) to regularly post new content like blogs, upcoming events, or even just a couple new photos each month.

Google Places

Be sure to register your food truck with Google Places so that you show up both in search results as well as in Google Maps. It goes without saying that you should include your website URL and contact info in this listing.

Food truck directories

Mobile Cuisine, Yelp, Roaming Hunger, Urbanspoon, as well as local food truck directories — not only do these provide great exposure to your target audience, they’re a great source of off-site links pointing to your website, which will help your ranking in Google.

The Bottom Line

To be completely honest, getting your food truck to show up on the first page of Google results for relevant keywords is no simple task and can take weeks, if not months, to achieve (this is why there are so many SEO consultants these days). It’s not a simple switch that can be turned on overnight.

But with the use of the easy-to-implement tactics we’ve shared in this article, coupled with a well-optimized website design, new and existing customers will be able to find your food truck on Google, Yahoo or Bing in no time.

Do you have any other SEO tips for getting a food truck found online? If so, please share them in the comment section below, Tweet us or share them on our Facebook page.

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tip of the day

In the beginning, search engine optimization (SEO) was a specialized skill and you had to hire a professional to drive traffic to your food truck’s website. Today, while SEO Is still somewhat of an art form, there are tons of tools and tips you can use to undertake the project all by yourself—with excellent results. Here are some things to keep in mind about maximizing the SEO of your mobile businesses website:

Be master of your domain. If you’re contemplating what domain name to choose for your website, think SEO when making the choice. If your domain name is just based on your company name, it may get lost in the shuffle. Use keywords related to your business that people are actually searching for and be as descriptive as possible. (hints: food truck, food cart, street food, your city)

Know your keywords and use them. There are tons of apps and programs out there to help you choose the right keywords to use in your Web content. An easy place to start is Google Adwords. Search for keywords pertaining to your business and make sure the words are on your home page, in your description and internally in your blog creator.

Go local. The more often your mobile business appears on the Web, the better, right? Sign up for as many local search directories as you can. You’ll attract more mobile customers and at the same time increase your SEO. Here are a few important directories to get listed in:

Look, listen and learn. Do your research and find out what other people are doing right. Talk to other food truck owners and find out what they did to increase their SEO. Visit sites like Compete.com to find out the leading sites in mobile food industry and compare yours.

 

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As most mobile food vendors have learned rather quickly, social media can be your best way of building your food truck or cart’s national and local brand recognition and beginning the process to growing your business, even before your first customer has a chance to taste your food.

One of the strongest branding tools accessible to everyone right now is Facebook and understanding why and how to increasing your Facebook presence can and will help you maximize your business presence on the web.

First of all, it is important to take into consideration the simple fact that search engines rate and rank every website on the World Wide Web based on its content, and this applies to social media pages as well, including Facebook.

Here are some pointers to help you apply best SEO practices to your business Facebook page, in order to generate interest and grow your mobile food enterprise:

  • Use keywords. You should begin by identifying your most powerful and effective keywords which tie into your location, your truck and your cuisine, and then integrate them into your content on Facebook. Make sure you do not overdo this step; this could get you blacklisted if you get carried away, but do make a point of optimizing your Facebook content with a few great, relevant keywords.
  • Take advantage of multimedia. For instance, add a funny or informative video of you at a food truck event or even one with you in the kitchen explaining how to prepare one of your most popular delicacies. Almost everyone now has DSL or broadband, so not having a video because you fear many users won’t be able to view it should not be a concern to you. Be sure to tag the video with your keywords and presto, you are on your way to becoming an SEO guru.
  • Do not forget that one of the benefits of having a business presence on Facebook is the complete reciprocity. Because Facebook actually hosts your page instead of your own website, you can literally double the coverage by linking the two. Link your Facebook page to your website’s Home page, and vice versa. This will go a long way toward increasing traffic to your website and your brand.

With Facebook presently maintaining a population equal to it being the third largest country in the world, any business should be making sure they have a strong presence on the site. By making the most of your social media marketing efforts on Facebook and employing good SEO practices, you will be helping to build your brand, establish your reputation, generate traffic to your website, as well as keeping an ear to the ground for what is being said about you and your food.

If you have any additional tips you would like to share with our readers, please add a comment below or reach us at admin@mobile-cuisine.com.

 

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Let us start out with this fact: there is no magical formula or secret software package that can be added to a website to increase its overall traffic and keep it. With that said, there are some tips that can be used to get people to keep coming back to your site. A food truck’s website is only one of many tools that a mobile food business can use to keep an ongoing interest in what you are doing.

One of the best ways to keep the site fluid is to add a blog which needs to be updated on a regular basis. The blog will give your fans a reason to keep coming back, but this will only work if you learn how to blog about the things they want to read about and how to present this information. We have put together a list of 5 tips for you to use to assist you in implementing a winning blog into your website.

Entertain: Wit is the symptom of intelligence, and almost everyone likes a witty person. Who doesn’t like to be entertained with a few jokes? Using humor to express yourself is a great way to go about getting traffic to your website.

Stories: Most online blog followers love reading a story. From time to time, write a blog entry about something that has happened to you during your work day. Did something strange happen at the commissary, or did something funny happen during an interaction with a customer? Let your readers know about it. By sharing these stories, your readers will get to know a little more about who you are, and this connection will keep them interested in continuing to come back to your site to read more of your stories.

Educate: Everyone likes to learn something new even if they feel they know it all. Your website attracts people who enjoy food and the food you serve. Share some of your personal insight into a particular food or ingredient you use. How you prepare it or some interesting fact about it that isn’t something everyone knows. Sharing these types of fun facts can have people coming back just to learn them.

Video: Videos will assist your sites rankings on the many search engines people use to find information on the web. If you have a short video that you create showing how a home cook can attempt to make one of your menu items not only will you teach your readers a thing or two, but you may also find your food truck visits increase as well. Many home cooks will try and fail to match your cooking style and decide it is a better idea to just find the truck and try it from the professional.

Inspiration: Everyone can do with a bit of inspiration every now and again. With your experiences in the culinary world in addition to the trials and tribulations you went through to get your food truck onto the streets, you have a wealth of information you can use to inspire your readers.

We hope these tips help you to improve your websites traffic in addition to keeping your new readers. In today’s information age, it is no longer acceptable to merely have a website with static information about your mobile restaurant, and although Twitter is a fantastic way to stay in touch with your followers, there are times that 140 characters just isn’t enough space to tell the whole story.

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