We’ve all heard of THE Grilled Cheese Truck of Los Angeles. It’s been everywhere in the media over the years. It’s one of those success stories that America loves to hear – “Local guy makes good.”
Well, “makes good” is an understatement for sure. Dave Danhi started The Grilled Cheese Truck in 2009. Danhi is a professional chef that just wanted his life back. He created the truck’s signature sandwich, the Cheesy Mac ‘N Rib, and a new chapter to his story began.
In this new chapter of his life, he’s done something he never dreamed of — creating a new American iconic brand. The Grilled Cheese Truck is the only verified food truck on Twitter (that little blue check mark) and is the most followed food truck on Facebook.
Not wanting to stop the momentum, Danhi added more trucks to his fleet in Southern California and expanded into Arizona. Wanting to do “more,” Danhi’s expansion plan includes reaching out to returning U.S. veterans from Iraq and Afghanistan. Danhi is thrilled to be working with General Wesley Clark on this endeavor.
Despite his amazing success, Danhi has always kept an eye out to give back to his community. He recently teamed up with the Orange County Rescue Mission to assist veterans. Most recently he’s joined the food truck initiative Fighting Hunger In America.
Mobile Cuisine has partnered with the GiveNetwork to promote the food truck initiative Fighting Hunger In America. This initiative allows trucks to facilitate donations by their customers. While using their smartphones, customers scan unique QR codes posted on trucks that will allow them to easily donate. The proceeds are split between two great non-profit organizations, Meals On Wheels Association of America and Convoy Of Hope.
At the close of every month, food trucks will receive by email a list of the donors that scanned their QR code. We believe this is a great way to speak directly to those customers that have shown deeper brand engagement. Danhi and The Grilled Cheese Truck are in the process of creating a customer loyalty program and will single out donors with special offers. He mentioned a “get out of line pass,” but nothing has been confirmed. Special offers to donors are a great tool to encourage repeat donations AND purchases.
Trucks that register by May 31 are entered to win a $500 gas card. What truck couldn’t use that?
We are thrilled that Dave Danhi and The Grilled Cheese Truck are Fighting Hunger In America. Welcome aboard and we can’t wait to hear more about your future successes.