I often hear that the pressure of owning a food truck business can be overwhelming, and while everyone is entitled to a life, a vacation and some down time, too much of a good thing can be bad. Too much time off leads to vendors becoming an absentee owner.
Despite the fact that you have a great concept, park in prime locations and a mouth-watering menu, when a food truck owner is not around to protect and watch over their investment, not only does the business suffer, but the employees do too.
Avoid Becoming An Absentee Owner
You might have a great team, but if you do not have a willingness to mentor, if you are rarely in the truck to observe, provide direction, motivate and teach that team, then how do you expect them to help grow your mobile food business?
No one likes or works well under a micro-manager, but a food truck cannot survive for long with an absentee owner, you must find a balance. There are plenty of outside forces that you have no control over, such as competition, bad publicity and increasing food prices. But what you can control is you.
Remember this simple business philosophy: If you take care of your food truck business, the business will take care of you and if you take care of your employees, they will take care of you and your food truck business.
If you are not focused on or devoted to your mobile food business, if you are not fully committed to the success of your food truck then your business will not be successful. If you are not able to handle the pressures and challenges that come with owning your own food truck, if you try to manage your truck and your employees from your home or office, and if you don’t spend time marketing and promoting your business, you will never be seen as an accomplished mobile food vendor.
As any successful vendor knows, owning a food truck is a huge commitment to long hours, working weekends and sometimes no time off for weeks at a time. If you’re looking for a nine-to-five job, owning a food truck is not for you.
Have you seen or worked for an absentee owner, we’d love to hear your stories. You can share them with us via email, Twitter or Facebook.