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When you create a Facebook account for your food truck business, you are assigned a random ID.  This used to be no big deal and probably not something a food truck owner would even think twice about.  But in today’s age of SEO it’s imperative to keep up with the ever changing digital world in order to stay on top of the competition.  Here are 3 reasons you need to claim your custom Food Truck Facebook URL as soon as possible.

Custom Food Truck Facebook URL

Marketing

You should be doing as much marketing as possible.  When you need to use your FB URL on your truck’s wrap or printed advertising, which you often should, you don’t want it to say, facebook.com/pages/My-Food-Truck-Name/909442628111.  It just doesn’t look right and nobody is going to take the time to write down or copy that lengthy behemoth.  Changing it to facebook.com/MyFoodTruckName is much easier on the eyes and something that will not only help your branding efforts, but make it much easier for people to refer others to your page.

Competition

Chances are you aren’t the only person out there who has thought of “My Food Truck Name” for a food truck name.  While this may keep you from claiming the domain, MyFoodTruckName.com, you may still have a shot at claiming it on Facebook as, facebook.com/MyFoodTruckName.  So get online and do it!

Search Engine Optimization

The search engines, like Google, place a high value on URL’s when determining rankings.  If your URL isn’t exact match, or very similar, for what you’d like to be found for, (such as My Food Truck Name), you aren’t going to rank very well.  By claiming that exact match URL you have a great shot at ranking highly for your mobile food business Facebook page.

Now that you understand why it’s so necessary to claim a custom URL, here is how you do it:

NOTE: You only get to make this change once so watch for typos before you save the change.

  1. Login to Facebook under your administrator account for your food truck business page.
  2. Go to your Facebook business page.  (be sure you’re signed in as your food truck page and not your personal profile)
  3. Click “Edit Page” at the top right.
  4. Click “Basic Information” on the left sidebar.
  5. Change the username to your liking.

After you change the username, you should be able to see the new Facebook url in your browser’s address bar like this:  facebook.com/MyFoodTruckName.

Here’s a few more tips for changing your Food Truck’s Facebook username and getting the most benefit from it:

  • Make it short.
  • Make it memorable.
  • It should match the common name of your food truck or be very similar.
  • Capitalize the first letter of each word to make it more readable.
  • No spaces or special characters. Only a-z and 0-9 are allowed.
  • Double and triple check for errors before you save because, YOU ONLY GET ONE SHOT.

Bonus Tip: Try to match your FB food truck username to your Twitter, YouTube and any other social media usernames. Consistency helps with branding.  Also, if the name you want is already taken, just choose the next best option and something that still closely represents your brand.  The goal is to have your food truck’s name in there and have it match (as closely as possible) to the actual name.

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Ever traveled a city you have never been to and wondered where you could get a good bite to eat? Or wanted to try something different for dinner in your home town? If so, you’re not alone. Equipped with smartphones, tablets, netbooks and laptops, millions of people are surfing the Internet looking for breakfast, lunch and dinner.

beavers_website

A solid food truck website will put your mobile business front and center. Let’s take a look at the overall value of creating, updating and marketing your own food truck website.

Maintain Availability

Stay connected with your fan base and with those who could be better served. Your website is accessible 24 hours a day – seven days a week. It has the capability to receive customer feedback, take catering requests and can be shared on social network sites.

Communicate Effectively

Tell them what you’re cooking and how to get it.

  • List the menu and prices, hours of operation, your regular parking locations (with a map) and payment options.
  • Clearly list your phone number and Twitter account on every page of your website and in plain text. If a customer has to search for a way to track you down, then they may give up and move on to another food truck.
  • Include information on how to:
    • What upcoming events you’ll be at.
    • How to book catering services.

Promote Your Business

Invite customers to join your email list and send promotional information daily, weekly, monthly, or whatever suits your promotional schedule. For example, advertise new menu items or new locations you add to your weekly schedule.

Who are you?

Create an “About Us” tab and tell you customers who you are. Keep your story concise and informative. Most customers are not looking for War and Peace, but do like knowing about your personal approach.

Stand out from the rest of the Pack

If a competing local food truck has a website, could they also have your customers.

Conduct an online search of food trucks in your area. Take a look at how their website has been developed. Write down what you like and don’t like. Then come up with a way to stand apart as the best choice a customer will have if they select your food truck over someone else’s.

Maybe your website could include:

  • Video and photographs
  • Interactive media
  • Nutrition Information

In today’s fast paced world, people rely on the Internet for information. Maintaining a website for your food truck is a great way to remain competitive, relevant and connected to your customers.

 

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tip of the day

Naming a website for your food truck can be confusing if you aren’t familiar with the process or have a limited knowledge of the Internet. Here are 5 great tips that will start you on the right path to successfully name your mobile food business domain.

Create an online identity. Get a Web domain now, even if you aren’t building your site until later.

Pick three domain names that fit your business. Your first choice may be taken, so have a few domain name ideas. If your top three picks are available, consider getting all three. It’s not too expensive and then you have flexibility to create a site for a special promotion or use a special landing page for an event.

Check out domain name vendors. You can register your domain with your choice of vendor. Here are some well-known, domain name registrars:

Keep your renewal current. Don’t forget to renew your domain name. Businesses have been known to let a name expire and then find that their Web site has disappeared from the Internet. Don’t let that be you.

Once you have a domain, name your URL (Uniform resource locator) mycompany.com, place your URL on every marketing and business document that you produce. Let your company be known.

We hope you find these tips helpful in the process of naming your food truck website.

 

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