Tags Posts tagged with "Video"



Why wouldn’t someone in the middle east enjoy ice cream? Well, the owners of this Cold Stone Creamery in Dubai has found a great way to keep customers coming back to them over the competition.

Anyone who owns a hard packed ice cream truck needs to implement this … Now!

Source: thasneen

Share these skillful ice cream parlor workers with your friends below.

If you want to become part of the next season of The Great Food Truck Race, Food Truck Face Off or other food truck reality show, then a casting tape is the first step in reaching that goal. Most television networks want to see a casting tape before they invite individuals or teams for a live audition. If you are producing your own casting tape, then there are a few things that you will have to do.

food truck reality casting video

Fortunately with advances in technology, making a casting tape is actually fairly easy. It’s also relatively easy to get very good results even if you’re using standard equipment. The key is to sell yourself so that the casting director knows exactly what you can offer and why they should consider you for their program.

The following steps will help anyone put together a casting tape for submission to any type of reality show:


  • Video recorder (this can be as simple as your smart phone)
  • Video editing software (all Macs and most PC’s have basic editing software pre-installed)

Prep Work

Just as any food truck has to do at the start of every business day, the most important thing is to prepare everything.

Character Acting

According to reality show producers, casting departments will use this video to see how engaging and watchable you are. But they’re also looking for “characters”: people with a great story, who audiences can root for – or against. Basically, you’ll want to project an extreme version of yourself.

Your Goal

Chances are, the show’s casting instructions ask you to tell them why you want to be on the show. Think of the first 5 reasons you want to try out for this show – and forget about them. Your reason should be unique, personal, and tied to your character.

The Studio

You need to have all of your material ready so that you can do your audition in front of the camera properly. It’s essential that you record your video somewhere that’s quiet and that you won’t get disturbed. Make sure that it’s as quiet as possible. Computers, TV’s and refrigerators all create noise. You should make your recording room as quiet as possible.

Camera Setup

Set up the camera by putting it on a tripod and aiming it exactly where you are going to sit or stand. Also, you should ideally stand in front of a white or blue wall. Try to remove anything that is on the wall which could be a distraction. To avoid shadows, try standing at least 2 feet away from the wall. You can mark where to stand by sticking some tape on the floor.

You also need to ensure that the lighting is adequate. This is important as it helps the viewer to pick you out from the screen. You can use lighting from window lights, flood lights, floor lamps and table lamps.

Now record yourself for a few minutes. Then, play it back to check the lighting and the composition of the scene.


Once you have completed all of your prep work, it’s time to start recording your video. Start by giving your age, experience and name. Make sure that you speak in your natural voice and are calm. Keep your energy and charm on high, and speak directly to the camera. A great way to show you’re not nervous is to make eye contact with the camera and smile.

Additional Scenes

Now you need to tape the scenes that you have prepared for your video auditions. Normally, this can be done in your kitchen showing some of your cooking prowess. We suggest you use at least one separate cut in scene of the team members.


Now it’s a matter of loading all of the files onto your computer and editing them. There will be lots of bits that need to be cut out of the videos to make the audition video as professional as possible. Once the video is edited, it can then be compiled and burnt onto a DVD or saved as a computer file. This makes it possible to send it easily to casting directors.

When you’re done, remember to check your video. It doesn’t have to be high art, but you must be visible and the sound must be clear.

Submitting Your Work

The final step is to send it in, and you’re done. Make sure your submission is sent in prior to the deadline. The easiest way for casting directors to eliminate competition is to hold firm to their submission deadlines and not even bother to click play on the video you spent so much time putting together.

If the producers like what they see, you’ll be contacted for a face to face audition, while this process may seem like a lot of work and jumping through hoops, that’s just the casting process.

Mobile Cuisine wishes you the best of luck and we hope to see you on the next season of The Great Food Truck Race.

No, not the climbing or trailing woody-stemmed plant of the grape family. The Vine this article discusses is an app that lets you creates 6-second videos. The app’s description invites you to “Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”  You then can load your Vine videos on to Twitter or other social accounts.

vine videos

Vine was previously available only to Apple mobile device users, where it was downloaded by 13 million people and became so popular that Twitter acquired it in October 2012. If you haven’t heard, Vine is now available on Android and is now surpassing Instagram in total Twitter shares.

According to Twitter, 12 million Vine videos are posted to the microblogging site daily.

Some food truck owners might doubt the marketing power of a video that lasts only seconds.  But the same doubts might have been raised about photo sharing app Instagram a year ago before Facebook paid a billion dollars for it.

Here are 10 tips for marketing your food truck business using Vine videos:

Animate Your Images

Vine provides an easy way to create animation on a mobile device. By stopping and starting the video while recording, you can make creative animated videos.

Keep Your Story Short

With the perceived short attention span of the younger generation, and the busy schedules of the average Web surfer, Vine is seen as an ideal way to tell your food truck’s story these days.

Get Your Customers Involved

There’s no reason to stop with just making your own Vine video clips. The ease of use of the Vine app makes it perfect for encouraging fans of your business to get creative too. For example, create a contest for your customers to send in a video with one of the primary ingredients you use in all of your menu creations in imaginative ways and give prizes to the winners.

Start With a Plan

Just because a Vine video is incredibly easy to make and is only six seconds long, doesn’t mean it shouldn’t be planned out. Start with a narrative and plan what you want to say before you start recording.

Think Elevator Pitch

It might sound strange to think about a video this way. But just as an elevator pitch forces you to share your food truck’s business concept in less time than it takes to reach the executive suite, a short video requires focus. Think about what you could do to demonstrate the greatness of your product in 6 seconds or less.

Make a Lasting Impression

Six seconds may be too little time for a lengthy marketing message, but it’s enough time to create a lasting impression with a truly creative video. Think about a way you could use those six seconds to create a memorable impression of your mobile food brand with a story or series of images customers will never forget.

Focus on Visual Elements

Focus on the visual elements of your truck. Food trucks have a multitude of ways to tell their story through visually stunning images of their truck and the food they serve.

Remember Your Marketing Basics

Vine may be a new marketing tool, but in the end, it’s not so different from other tools that have come before. Consider what techniques have worked in previous online video platforms like YouTube and don’t forget to be creative.

Always Remember the Social Aspect

Vine is one of a new breed of social media tools acquired by Twitter and similar to other social tools like Instagram. When shared via Twitter or on other sites, Vine can be a powerful way to engage with your customers.

Be Sure You Have a Strategy in Place

Vine can be used to market your food truck in so many ways. From giving customers a look inside your kitchen to giving a preview of new menu items to heighten anticipation. Remember, though, that like any marketing campaign, you’ll want a strategy in place first to make your efforts more effective.

Institute-for-Justice-logoCHICAGO, IL –  You may have missed the food truck news, but the Chicago Machine is about to be tested. Yesterday we reported that the Institute of Justice is filing a suit against the city of Chicago today to challenge the current legislation that was created in part to allow cooking on food trucks, but at the same time, it was developed to protect restaurants from these mobile food competitors.

This new legislation has been in place since July, but this is the first attempt to have the protectionist language removed. This will allow food truck owners to navigate the city providing Chicagoans much more culinary choice.

Please watch and share this video to get a better understanding of the situation facing Windy City Food Truck Owners:

If you want to help these owners, be sure to share this story and others relating to this situation through social media. To keep the message from becoming fragmented, use the hashtag “#freethefoodtrucks” when you spread the word.


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