Tags Posts tagged with "Website"

Website

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website building mistakes

Most new food truck owners I’ve spoken with, dream of having an awesome website for their mobile food business.  The site will look great, attract new customers and acts as a virtual promoter 24 hours a day.  While this can be achieved, the reality is that the road to creating a great website for your food truck is usually filled with potholes.

Whether you decide to do it yourself or hire a developer to help build your site, there are a few things you should watch out for when you get started.  These are 5 of the most common mistakes I see vendors make when they start developing the website of their dreams.

Not Owning The Domain

This is more common than you may think.  Whoever owns the domain name owns and controls everything.  All settings and changes originate from the Domain Name Service (DNS), which is controlled by the person who owns the domain.

Whether it’s good or not so good intentions, sometimes a web designer may tell the novice website owner, “don’t worry, just pick the domain you want and I’ll take care of it for you”.  What this usually means is that they have purchased the domain under their own account and thus own the domain.

What you can do

Be sure that you are the one who actually purchases the domain name.  There are services like Go Daddy that make it easy to buy a domain name, which costs less than $15 a year.

Using a Free Website Hosting

Using a free hosting solution like Tumblr or WordPress.com, which is the self-hosted version and highly recommended) may seem like a great way to save a few bucks when you’re first starting out, and these are great solutions…..but not for a business.

A free hosting solution will usually offer you a free sub-domain on their site, such as: “Myfoodtruck.wordpress.com” with the option of adding your own domain “mywebsite.com” for an additional fee.  First of all, you should never create a business site as a sub-domain off of one of these sites, it screams the fact that you’re cheap, not-committed to your mobile food business and may not be around for long.  The other problem is that you have no control over your server, meaning if it slows to a crawl or your site goes down completely, it can be difficult to find customer service to fix it.

While the free model for food truck marketing has worked well for many, when you use a free service, you are not the customer, you are the product.

What you can do

Purchase your own hosting like InMotion Hosting or BlueHost, which offer plans that start at less than $5 bucks a month.  From there you can use a CMS such as WordPress.org to build your website which you will host on your own server.

Not Using a Common Content Management System (CMS)

If a developer tells you they have their own CMS solution that they want you to use, run for the hills. Popular open source Content Management Systems such as WordPress and Drupal, will work just fine for a food truck vendor’s needs.   These platforms have been tested and improved upon over the years and have huge communities of developers who continue to add value to those platforms.

So why would a developer want you to use their own CMS?  Basically it’s a “lock in” feature, meaning that once you start up with them, it is very difficult for you to leave.

What you can do

Insist on using an open source CMS like WordPress for a traditional food truck site.  If you ever need to leave your current developer, there are thousands of developers at your fingertips that can easily take over that project for you.

Creating a Blog Separate From Your Main Website

This is a fairly common problem I have found with some food truck owners.  They create their main site, often a static HTML site and then create a blog on a free platform like Blogger for their blogging.  The reason they usually do this is that their main website is either an HTML site or some complicated CMS, where they have no clue how to use it and blogging platforms like Blogger are simple to set up and use.

The problems with this approach:

  • You have two separate websites to manage.
  • They look, feel and act differently from each other.
  • Search Engine Optimization (SEO) is spread out over two different websites.

What you can do about it

Make your blog part of your main website.  If you use a CMS like WordPress, it’s simple to add a blog as it comes installed already.  In basic terms, it will look like this: “www.myfoodtruck.com/blog/the-name-of-blog-post”.

By adding the blog as part of your main website, you can use it to help build the search rankings for your entire website.

Letting Your Someone Else Write The Copy On Your Site

It’s amazing how many people spend time and money building a website for their food truck business, and then blow it by treating the actual copy as an afterthought.  The words on your food truck’s website are what actually sell your brand.  This should be one of the most important steps in the entire website development process, yet many vendors spend very little time on it or hand the responsibility to someone, who doesn’t know you, your concept, or your menu.

Your designer or developer may tell you they can create the copy for you for an additional charge.  It’s an easy upsell for them, poor results for you.

What you can do about it

Once you have your food truck website layout completed and you know what pages will be created, you need to get yourself someone who can write.  There is a big difference between a writer and a copywriter, a copywriter writes with the intent to persuade and sell, which is what you want for your food truck website. Even if you have a small budget, you can find quality copywriters locally or online at sites like Elance.com.  With a small budget, I recommend to start with your homepage and main menu page(s).

Get it right from the start

Avoiding some of these mistakes can help any food truck owner avoid headaches later on down the road. Ultimately, my advice is to do your research before spending your heard earned time and money on your food truck’s website.

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Google Page Rank Guaranteed

The email may start off with a simple “Hi!” or perhaps, “Dear Sir or Madam.” It will then go on to promise that, “We can get your site on the 1st page of Google; for next to nothing!” Or maybe they’ll just explain just how bad your food truck’s website is in relationship to its search engine optimization.

Spotting The Junk

Fielding emails promising professional SEO services has become part of life of most website owners. In most cases it’s pretty easy to spot these sales techniques, but we’ve recently noticed that some are getting pretty sophisticated. In fact, I received one such email recently, so I thought it was a good opportunity to bring up these kinds of SEO “promises” to make sure you understand this recent change in internet marketing.

This article is for those of you that might be a little confused by these sales pitches or unsure if they might actually help your mobile food business. If you are like many of the vendors I speak with and don’t know much about SEO; what these marketers are pitching might sound pretty good, unfortunately you are exactly who they are trying to target.

Some of these messages are really obvious that you’re receiving a bulk email that actually has nothing to do with you. In other instances, the emails are actually quite clever and make it seem like someone actually did their research  and did looked at what you’re site is doing online.

For someone to understand what tactics you need to correct to make inroads in SEO rankings, they would have to do a pretty in-depth amount of research about your food truck business. Not only would they need to know about your business but they would also need to research your competitors as well as the mobile food industry as a whole. And in all honesty, how can they begin to make any claims without ever talking with you?

The Promises

How can anyone possibly “promise” anything when it comes to SEO? If someone guarantees you a spot in search rankings, they are lying. Any SEO professional worth their salt is going to promise you one thing…that they can’t promise anything.

What you have to understand is that it is nearly impossible to guarantee anything in search engine rankings. An SEO consultant can certainly do their very best and can certainly give you an indication once they’ve done their research how much work they anticipate it will take for you to move up and then let you know about different opportunities.

But if they “promise” you anything, my suggestion is to run in the opposite direction. They either don’t have a clue what they are talking about or they employ tactics that “game” search engines using unethical, “black hat”, techniques. If that is the case, then it’s this point where you should probably sprint away.

Let’s Be Realistic

Take Mobile Cuisine for example. Yes, we do use SEO tactics when developing the site and the content we produce, but it’s not one of our main business goals to get on page 1 for certain keywords. Sure, it would be awesome to show up on page 1 for “food truck” or “food trucks.” But trust us, it is virtually impossible.

We could devote every waking moment for the next month to this endeavor and probably not make much progress. Not only are we competing with other online food truck trade journals, but every single one of the thousands of food trucks in the country, the food truck associations as well as every company that supplies the food truck industry who has optimized their website for one of those keyword strings.

So we know when we get an email that promises number 1 page 1, it’s certainly a bald faced lie.

What They Actually Do?

Some emails will offer you all types of SEO services. Some may even offer to link your site to more than 1,000 for just 5 bucks.

When it comes to SEO, your strategy and the process you implement is very important. If you haven’t done proper keyword research for your food truck website, all the link building in the world will get you nowhere. If you haven’t optimized your own site, there is no point in doing things offsite. You need to build your site as the foundation and then build up from there.

Some of the tactics being touted are actually outdated and could lead to negative placement of your site on search engines. Think it sucks when your site shows up on the 3rd or 4th page? How does being de-indexed from Google entirely sound? Google is constantly on the lookout for people gaming their algorithm, and a lot of what these SEO services are offering is exactly what could lead to Google banishment.

Search engine marketing tactics constantly change. Just because something being offered is cheap doesn’t mean it’s a good idea for your mobile food business.

With that said, we always try to keep our readers informed on different scams that take place. We hope this article opens your eyes and keeps you from responding to some of the hucksters on the internet.

We want to know: How do you handle SEO for your food truck website? Have you ever used any of these inexpensive SEO services? Feel free to share your experiences in the comment section below.

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SEO-Best-Practices for food trucks

If you own a food truck, you do have an advantage on other business owners in your local market. That’s because the mobile food industry has quickly become one of the most popular local businesses searched on the internet.

Just for fun, before writing this article, I “Googled” my five favorite food trucks. I found some major flaws with their websites which is unfortunate since having a great site is half of what you need to motivate online searchers to track down your food truck. And although I love the food from these particular trucks, I think it’s necessary to remind mobile food vendors of a few things.

  • Don’t push a musical experience on users when they open your page.
  • Provide information such as your menu, email address, phone, and hours where it’s easiest to find because that’s what people are most looking for.

Also see 10 Food Truck Website Mistakes to Avoid to get more tips and really make an impact on your site.

But before people can experience your website, they need to find it first. How to optimize your website for search engines is the other half of the game called “Inbound Marketing.” The object is to get your food truck to the top of the list in the search results. And when people click on your name, you’d better make sure you deliver. Here are six ways to give your food truck a boost when it comes to SEO indexing.

All you can Eat

Provide a virtual buffet of content to your website and you’ll keep giving the search engines like Google and Bing a reason to find and rank your site. Announcements that talk about your seasonal menu items, videos that show how you or your chef creates the perfect scratch made pasta, or a blog about the progress on your second truck, are all great ways to keep your mobile food business name coming up in the SERPs (search engine results page).

Don’t Hide the Secret Sauce

If you scan your actual menu as an image then every word on that page may be readable but it’s not searchable. If you happen to have 5 different flavors of sauce, your site will not be ranked in SERPs if you only list it in the menu, because all Google recognizes is a photo scan, not embedded text. You must create the text in a document or onto the web page directly. You can create a PDF from a document (not a photo) then your customers will be able to not only find it in a search, but print it out so everyone in the office can place their lunch orders.

Encourage Sharing

Make sure that your site provides buttons for sharing your content. Encourage users to share your blogs or menus by adding social media buttons for Facebook, Twitter, Instagram or Pintrest. This gives anyone who likes your food truck or your content a chance to share it with their friends and family.

Spread the Word

Ask friends and employees to spread the word via social media and use links to your site. If you have any customers willing to blog about how wonderful your food and service is, then you’ve just added extra points. Again, the more people are talking about your food truck, the more it will be found by the search engines. So keep spreading the word.

Use Metadata

When you are building or adding to your website make sure to fill in all tags, file names, image names, and SEO descriptions. The more opportunities you have for providing content to your site (whether users can see it on the page or not), the more opportunities you have to be found. People searching for burgers in Louisville or jambalaya in San Francisco will find you higher up in the rankings if you have more than one mention of these items. And photos are another way of mentioning menu items other than in the menu itself. Leaving these fields blank when you post is a missed opportunity.

Follow the Recipe

The best way to make a keyword more powerful is to use it more within the content of your site. If you have a page on your site that focuses on something special, use every opportunity to use specific keywords over and over. So if you are highlighting your famous Detroit Style Pizza, then make sure the page title, image name, image alt tag, heading, and content should all use the same keyword of Detroit Style Pizza. Search engines will recognize that your food truck ranks high when it comes to Detroit Style Pizza.

Are you a food truck owner? What is your biggest pain point with your food truck website? Let us know in the comments section below.

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So how many “About” pages have you read that actually got you excited about a food truck? I’m guessing… not many.

About Us button

The most common reactions to “About Us” pages are more along the lines of boredom, impatience, and strong feelings of being almost completely ignored. That is a huge problem, because the “About Us” page is one of the most popular destinations on any food truck’s website.

So why have you been ignoring the quality of this valuable real estate on your website?

A low quality “About Us” page is costing your mobile food business more than you think.

It’s NOT About You

Let’s get this out in the open right away: Your “About Us” page isn’t about you. It’s about your readers. Sure, you need to let them in on details about you and your business, but it’s all about how your present it.

Most “About Us” pages are focused on the writer or company: their story, background, experience, and so on.

But it really needs to be focused on the reader: their needs, problems, worries, and questions.

Think about it. When you visit an “About Us” page for a business you’re thinking of buying from, what are you looking for?

Are you really concerned about all their achievements, their dreams and goals, and every award they have ever won? Or are you looking for proof that they can help you solve your problems? Reassurance that they aren’t going to rip you off? Evidence that they understand what you really need and care about helping you find it?

If you aren’t providing those things for your food truck website visitors on your “About Us” page, you’ll leave them feeling ignored.

Tell A Story

Boredom is one of those things you don’t want your website visitors to experience. Most “About Us” pages are dangerously dull. How can yours be different?

One of the best ways to create an “About Us” page that engages your visitors and addresses their needs is by telling a story.

A story that shows visitors how you can help them, instead of just telling them.

Take your visitors on a journey. Start at their issues: what they need solved that your mobile food business can help them with. End at the solution: how your food truck and your menu is going to make their lives better.

Along the way, add details about who you are, what your business is all about, and how you’ve helped people in the community.

Stories are memorable. Consumers can relate to story a lot better than to a bunch of facts.

Provide Evidence

What’s way more effective than telling people you’re great? Showing them actual proof that you and your food truck are great. Specifically, you should give your visitor social proof that you know your stuff and that people like love your food.

Positive things that someone else said about you will be 100 times (at least) more compelling than all the positive things you could say about yourself.

Social proof is powerful, and it’s also easy to implement. Here are a few of its common forms:

  • Testimonials
  • Endorsements from mobile food industry thought leaders
  • Follower and community stats (number of followers on Twitter, number of people blog subscribers, etc.)

Gather such proof and put it right on your “About Us” page.

Now that you have an awesome “About US” page, here’s a bonus tip for everyone with an email list. Use the momentum you’ve built up with your captivating bio to get loads of subscribers.

You’ve just given people some great reasons to absolutely love you and what you do; now is the perfect time to suggest staying in touch.

Put a sign-up or opt-in form right on your “About Us” page. You will be surprised how effectively doing so will grow your list.

The key to a great “About Us” page isn’t a secret; it’s all about the approach. Remember that you’re creating this page as a way to connect with your visitors and address their curiosities and concerns about your food truck.

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Food trucks have become some of the most-searched types of businesses across the internet. Because of this, search engines such as Google look for specific types of content for their rankings for mobile food businesses.

Food Truck Website Menu

The number one content topic for mobile food industry websites is your menu. Menus are so important for food truck websites that you need to optimize yours so these search engines can use this content to improve your rankings.

For the few food truck sites that don’t have menus available, these mobile food vendors are missing out on their best way to get higher rankings in local searches. Beside getting hurt in your search ranking even if your website is found, since most consumers are seeking a menu on a truck’s site, you’re letting them down before they even have a chance to find your next location.

So now that we’ve determined that your food truck’s website needs a menu…how do you format it to maximize your ranking?

Here are a few tips:

Homepage Link

This part is simple, name it “Menu.” This should be a simple HTML link in your navigation bar directly to your menu page.

Avoid Flash

Having a Flash animated website may seem cool, but it creates issues for search engines to find you.

Display Prices

Failure to display menu prices can make some potential customers run from your website. We’ve heard some food truck owners are concerned about changing prices, however this can be remedied by adding a notice that online prices should not be considered always up-to-date. Google Maps and other local search engines provide rough price ranges for food truck profiles, and they might even consider it less-optimal if they can’t locate price values.

Avoid Small Fonts

Use 16 to 24 point fonts for your item names and a standard 12-14 point font for your menu item descriptions. Just like offline menus, fine print or small fonts make for a bad user experience.

Use English

Even if you’re food truck’s concept is Asian or Latin based, if you’re operating in an American city, you should provide English in addition to the country of origin menu names for entrees or it will not be as effective for both search engines and consumers.

Avoid Image Only Menus

Even though Google has improved their technology to index text in images, some search engines are not as effective so all of the text may not be made available for keyword searches.

Your food truck website has plenty of room to provide multiple menu pages so don’t worry if you get wordy in your menu descriptions.

Providing more detailed information can only help you. If you focus on locally-grown food, organics, special diets and more, provide this info in your online menu. By publishing this information, you have provided more information for search engines to index and will expand the number of keyword terms interested foodies might come to find your website and your food truck.

Use these tips we’ve provided to give you a leg up on your competition, and should help you expand your visibility for the foodies who are trying to find you.

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With the mobile food industry continuing to grow we are constantly on the look out to assist the owner operators of these rolling bistros. From time to time we run polls to gain industry information that truck owners can use to help better their customer service and the options that they provide to the communities that they serve. Other times our polls are set to find out general information “we” want to know.

food truck website

This week’s poll is centered on whether food truck owners own or operate their own website. Running a food truck website can take a lot of time to operate and many food truck owners have opted to forego their own website by using Facebook or other sites as their means of marketing their truck. While we have always suggested that starting up a website for your food truck, we understand that time constraints can be the cause of ignoring this advice.

So let us know:

Does Your Food Truck Have a Website?

View Results

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We would also ask owners to share this link to this poll with other owners in your area so we can gain as much data as possible. Once we have this information we will share the findings with our readers.

If you answer No in this poll and have interest check out these WordPress food truck themes for creating a website of your own.

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Many food truck owners miss out on the great opportunity that the Internet provides for their mobile food business by making costly blunders with their web sites. Let’s take a look at ten common mistakes frequently encountered at food truck web sites.

Oops_road_sign

Hide and Seek

For some unknown reason, there are food truck sites that hide their contact information. This really is lesson number one when building your website. Have your contact information in very easy places to find. You should also have a special “Contact Us” page with more details including catering, hours and other pertinent information. Hide and seek is a fun game when you are a kid, but not on a website.

What’s on the Menu

Your menu is the number one thing that customers look for at a food truck web site. Are you taking full advantage of posting your menu online? Prices should be included and there should be a printable version of the menu available as well, perhaps in a PDF format. Exceed your web site customer’s expectations by posting the most effective menu presentation possible.

Lack of Photography

Nothing else can convey the brand image of your food truck better on your site than quality photography. There is no reason for your web site not to have a variety of beautiful four-color photographs especially since there are no real size constraints with a website like there are in traditional advertising. Photos of your food, your truck, as well as your people can make a major impact.

Who Works in Your Food Truck?

Time and again, I encounter food truck sites with no evidence that any real people work there. This is amazing to me because your people are your mobile food business. Show them off – because this is an opportunity to differentiate yourself from the other trucks that make your truck special. Who’s in the kitchen, the service window, and who are the owners. Include pictures and bios of as many people as possible.

Hello?

You’ve got to think of your website much like your business telephone. Your goal may be to answer every call within two rings. Likewise, your goal should be to answer every email inquiry that comes from your site within 24 hours (or sooner). Emails, like phone calls are business leads, and customers taking the time to email are serious about contacting your food truck. Respect this and take advantage of prompt follow-up to win business.

No Email Communication

If your food truck is not using email to communicate with customers, then you are missing out on a big opportunity to promote your business and build a loyal customer base. At minimum, you should have a form on your site for customers to sign up for a newsletter or event information. Follow up with regular, timely emails to your list. This is perhaps where many food trucks stumble, yet this is precisely where the most opportunity exists. Contacting your customers on a regular basis with information that they have requested is one of the smartest marketing moves that you can make.

Happy Mother’s Day

This may be a big event for your food truck with a special menu, music and maybe even flowers. I don’t want to read about it in September though! Your Events or What’s New page needs to be fresh and relevant. This area of your site should be a tool to actively promote your food truck and drive business in, and having old information here is a web site sin.

Design and Brand Disconnect

Upscale food, but low scale graphics and site design. It happens all the time on the web. Your cousin’s friend could build your web site 10 years ago, but not today. Your web site is an extension of your brand.  In simple terms, make sure that your web site creates the correct expectation of the dining experience.

Not For Sale

Your food truck’s web site should sell for you 24/7 with no breaks. Many mobile food business sites make the mistake of solely being a content site – i.e. name, menu, phone number. The best web sites look at their Internet program as an integrated marketing and sales tool. They do things like take sell merchandise, help book catering, and promote gift cards. Is your site selling for you? If not, then you’ve got some work to do.

Now Hiring

Throwing a big bright orange “Now Hiring” sign in your truck’s service window can be a bit tacky for sure. Having an Employment Opportunities section on your website is not tacky in the least. Take advantage of your website to spread the word about what a terrific place your truck is to work by posting open positions with detailed job descriptions. Build an online job application form, and include information of how prospective employees can best submit their information.

If you are looking for strategies to incrementally increase your business, then take a good look at your web site to ensure that you are not committing any of these web site sins. These ten mistakes are all easily avoidable and must be reconciled in order for a food truck to successfully capture business from its Internet efforts.

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food truck wordpress themes

By purchasing a professional theme you can take your food truck’s site to the next level without touching a single line of code or hiring a designer. Here’s our list of responsive WordPress themes for mobile food enthusiasts and food truck owners:

Food Truck & Restaurant

 Demo | Download

Foodtruck – Streetfood Template comes as a One-Pager and Multi-Page WordPress Theme. This template is meant to be used by all foodtruckers, streetvendors and small food businesses around the world. Simply impress your audience with this fully featured WordPress slick design.

COST: 50 USD

Food Truck & Restaurant Theme Features

  • 10 distinctive looks
  • Unique Food Truck Locator
  • Mark multiple food trucks on your map
  • Create as menu menus as you want
  • Quickly manage your events
  • Modern parallax effect
  • Unlimited layout possibilities
  • Onepager and Multipage
  • SEO optimized
  • 1-Click Demo Import
  • 88+ custom shortcodes
  • 10 custom widgets
  • Many custom sliders
  • Multilanguage support (WPML)
  • Unlimited sidebarse
  • Retina ready
  • Font awesome icons
  • For PRO users – LESS files incl.
  • Automatic Theme Updates
  • Bootstrap 3
  • 8 blog post formats
  • Responsive HTML5/CSS3 design
  • 600+ google fonts
  • PSD files included

The other responsive food truck wordpress themes can be found in the page list below…

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food truck found

Everyone seems to know the impact that search engines such as Google, Yahoo and Bing can have for your mobile food business website. However understanding how to get your food truck website in search results can be a mystery. In this article we’ll shed some light on getting your food truck found online and discuss the three primary factors that affect your website’s search ranking and what you can do to improve it.

Key Factors To Getting Your Food Truck Found

Website design

If your website was built using the best standards and practices for a fast-loading, optimized website, then you’ll be in good shape when it comes to Google. WordPress-powered websites are particularly well-optimized for search engines.

Flash-based websites are bad! If your website was built using Flash, it’s basically invisible to Google, so avoid using Flash.

Content

The text included in your website heavily impacts which keywords your website will rank for. The more relevant keywords you include in your website, the more likely your site will show up when someone types those keywords into Google.

For example, if you include “Your Cuisine in Your City, Your State” a few times throughout your website, there’s a good chance your site will begin ranking for this term and ones like it.

Off-site optimization

The third factor is off-site optimization, which includes things that happen outside of your website itself. A key factor is the number of links from other websites that point to yours. So it’s a good idea to make sure your site is listed in all of the key food truck websites or directories, with links pointing to your website.

Another form of off-site optimization is social media activity. Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so as we also explain; it’s a good idea to be active on at least a few social networks.

Improving your search engine results

Now that you understand the factors that affect your ranking in Google and other search engines, let’s look at how you can start getting your food truck found:

Key words/terms

Think about key search terms that people might search for that should lead them to your food truck. Key search terms would probably be the type of cuisine you serve, your city name, and of course your truck’s name.

Be sure to include these terms within the pages of your website, so that Google will detect and index your site.

Title tag optimization

The title tag contains the text shown at the top of the web browser. Your homepage title tag should include your food truck name, the city you’re located in, and perhaps the type of cuisine you serve.

For example, a good title for a food truck’s homepage would be: Your Food Truck | Gourmet Italian Cuisine in Your City, Your State.

Please note that editing the title tags of your website may require some code editing on your website, so you might need to ask your developer about this.

Fresh, new content

When it comes to your food truck website, don’t “set it and forget it.” Google rewards websites that come out with fresh new content on a weekly or monthly basis. Use your Content Management System (WordPress is what we and many truck owners use) to regularly post new content like blogs, upcoming events, or even just a couple new photos each month.

Google Places

Be sure to register your food truck with Google Places so that you show up both in search results as well as in Google Maps. It goes without saying that you should include your website URL and contact info in this listing.

Food truck directories

Mobile Cuisine, Yelp, Roaming Hunger, Urbanspoon, as well as local food truck directories — not only do these provide great exposure to your target audience, they’re a great source of off-site links pointing to your website, which will help your ranking in Google.

The Bottom Line

To be completely honest, getting your food truck to show up on the first page of Google results for relevant keywords is no simple task and can take weeks, if not months, to achieve (this is why there are so many SEO consultants these days). It’s not a simple switch that can be turned on overnight.

But with the use of the easy-to-implement tactics we’ve shared in this article, coupled with a well-optimized website design, new and existing customers will be able to find your food truck on Google, Yahoo or Bing in no time.

Do you have any other SEO tips for getting a food truck found online? If so, please share them in the comment section below, Tweet us or share them on our Facebook page.

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Blogs are a great way to keep a food truck’s customers abreast of the latest business news much like many truck owners already use Facebook and Twitter. The major difference being, the blog posts are part of your food truck’s website which will draw more people in hopes of introducing yourself to locals who may not have heard of you.

food truck blogging

Over the next few months we will be covering more on this topic to give our readers more advice and help on how to bog. The areas we will cover will range from the software used for blogging down to the various styles you can use to attract even more people to your website. Some of you reading this may wonder why you might entertain the idea of adding blogging to your resume, well, it’s simple. As a business owner, you need to differentiate yourself from your competitors, and giving your customers and community a view into your life, you are separating yourself and letting the community know more about you.

There is no need to worry if you are not a professional writer, blogs are known for their casual writing and unpredictable subject material, but the best blogs have proven that — regardless of punctuation and spelling — even “novice” writers can be entertaining enough to attract a broad audience.

Blogging about yourself and the daily happenings around your food truck that your customers may never see is an engaging subject for foodies and those interested in your local food truck scene.

Here are three principles to follow when adding  a blog to your food truck website:

  • Develop a writing style and tone appropriate to your audience.
  • Post often, even if your posts are short.
  • Allow your readers to comment on your posts.

Develop your voice

A great site design and technical gimmicks are no replacement for developing an interesting, readable writing style. Most food truck owners don’t do much personal writing in their everyday lives or even keep a diary. Writing about yourself is never easy, and you may find yourself freezing up in front of the computer screen or becoming stilted and unnecessarily verbose.

Here are a few suggestions you can use to develop your own voice and style for your food truck blog. First, remember that a blog is a conversation. Try to write the way you speak. Avoid jargon and clichés and don’t overuse the thesaurus. It may be helpful to speak your entry out loud before trying to type it or to read it aloud after you’ve written it. If you find yourself struggling as you read aloud or speaking unnaturally, think about what you might have said if you were talking to a friend rather than writing.

Second, write your blog with your customers in mind. Thinking of someone you know well and who might want to read your blog will help you relax your writing style. Your goal is to get your writing to sound more like you and less like a lofty essay.

Finally, before you start blogging, spend some time visiting other food truck blogs that are like the one you’re thinking of starting. Read one or two for a few weeks and pay attention to things like the length of posts, frequency, writing style, and subject material. You can get some great ideas for your own blog by noting what you find interesting and compelling in other food truck owner’s blogs.

Update, a lot!

The blogs that attract the most readers are the ones with frequent updates. If you start a blog, be prepared to spend some time working on it every day or two. If you’re going to add blogging to your already busy schedule, you have to blog! It takes discipline for most of us to write, even conversationally, every day. If you find yourself dreading posting to your blog, maybe a blog isn’t for you.

Not that your day isn’t already busy, but as you go about your day, keep the blog in the back of your mind. You may even want to carry a notebook on the truck or in your kitchen where you can jot down reminders for topics you want to blog about later. Don’t be afraid to write about everyday activities — parking tickets and truck repairs — but don’t neglect to talk about what you’re thinking and feeling. All these areas will make it possible for you to update frequently.

Having one of your staff members act as a co-blogger can take some of the pressure off, especially if you all contribute regularly. If you’re going to be working with several people on the food truck’s blog, discuss how often you expect each other to post so that you can keep some focus and cohesion to your blog.

If you will be updating your blog on a weekly, biweekly, or monthly basis, try to be consistent about when you add new posts so that your readers know when to catch up. For example, you may choose to update your site every Sunday evening.

Invite readers to comment

An important aspect of blogs is that they feature the writing of the blogger as well as the comments of readers. When you visit a blog, you often find a comment link under the text of each blog posting. Clicking that link enables you to read comments from other people and submit your own. Usually bloggers make their own comments in the posts on their site, but sometimes a blogger adds a response in the comment section because it’s a more direct way to address someone else’s comment.

Not all bloggers choose to implement the comment feature, but if you want to develop a dialogue with your audience, comments are the best way to do so. The comment feature is an easy way to involve your audience and get valuable feedback about what you’re doing with your blog.

NOTE: If you do decide to allow comments on your blog, be sure to keep an eye on them. The comment feature makes it possible for anyone to add comments to your blog and you may not always like what they have to say. For example, spammers sometimes take advantage of inattentive bloggers to do some marketing that you may not want on your blog. All good blogging software makes it easy for the author to remove comments.

 

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