Ask Your Food Truck Employees for Growth Ideas

Ask Your Food Truck Employees for Growth Ideas

tip of the day


Growth of a mobile food business can be difficult in any type of economy, but it is absolutely essential to survival. Seek growth ideas from an often overlooked source of innovation — ask your the employees of your food truck. Start by laying out a vision of where you want the organization to go. Then list the company’s assets, map its capabilities, and identify new trends in the food truck industry. Not only will you tap an easily accessible source of ideas, you will ensure your staff is engaged in your food truck’s future. They will have their fingerprints all over it and they will appreciate you for the opportunity.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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