Growth of a mobile food business can be difficult in any type of economy, but it is absolutely essential to survival. Seek growth ideas from an often overlooked source of innovation — ask your the employees of your food truck. Start by laying out a vision of where you want the organization to go. Then list the company’s assets, map its capabilities, and identify new trends in the food truck industry. Not only will you tap an easily accessible source of ideas, you will ensure your staff is engaged in your food truck’s future. They will have their fingerprints all over it and they will appreciate you for the opportunity.