Building Confidence in Your Food Truck Business

Building Confidence in Your Food Truck Business

tip of the day

Few people succeed in the mobile food industry without self-assurance. But, everyone has bouts of insecurity from time to time. Here are three ways you can bolster the confidence you have in yourself, your team and even your food truck business:

  • Be honest. Know what you’re good at and what you still need to learn. With an accurate assessment of abilities you can tell the difference between self-doubt and lack of skill.
  • Practice. If there’s a job or task that you’re worried about, practice doing it. Practice, practice, practice…it will build both skill  and confidence.
  • Embrace new opportunities. Playing to your strengths is smart, but not if it means you don’t try new things. Conquer fresh challenges to remind yourself what you are capable of.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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