Don’t Chase Too Many Opportunities

Don’t Chase Too Many Opportunities

tip of the day

Overloaded and overwhelmed is the norm in the mobile food industry these days. Most food truck owners feel they have too many conflicting priorities. But research has shown that the more these vendors have to do, the less their mobile bistro earns. In fact, high-performing food trucks have owners who focus on high-priority opportunities, not everything under the sun.

Stop asking: How can I find more opportunities? Instead try: How can I focus on opportunities that will help my food truck business excel? Know what you are best at (daily truck stops, catering, etc.) the capabilities you have that others don’t, and focus where you can succeed. Learn to say no when an invitation to new parking location or to cater an event may seem appealing, but does offer you a real chance to win.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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