Don’t Forget What Social Media Was Meant To Be

Don’t Forget What Social Media Was Meant To Be

menu item naming

I’ve recently noticed that many food trucks tend to forget the word “social” in social media. They may post location updates on Facebook or compose tweets on Twitter, but they don’t progress further than that. They never take the time to read the replies or actively engage by responding to their followers. Ultimately this is the reverse of what social media is all about and every food truck vendor should take full advantage of the many social media platforms at their disposal.

If the number of social media platforms stresses you out…instead, focus on your customers and learn how to engage with them more effectively. Significant time is spent on researching how to use various social media tools, but understanding your customers and how they react on social media will be more beneficial to your mobile food business in the long run.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.