Don’t Get Stuck on Social Media Numbers
“My competitor has 2,500 followers on Twitter – how can I get to that number?”
Valid questions, but they miss the point of social media marketing. Social media marketing is about building relationships, sharing information and resources, all the while establishing credibility and customers for your food truck brand.
There are services where you can purchase fans and followers – but what value does that really provide? Most of these accounts are spam-bots who will never step up to your service window or visit your website.
Focus your energies on the customers and followers that you DO have – they are your best brand ambassadors!
Ask your Facebook fans to share your stories and photos; ask your Twitter followers to “RT – ReTweet” your content. Then acknowledge and thank them when they do.
Focus on the fans and followers you have, not on what you don’t have, and you will see your online community grow and thrive!