Don’t Let Your Food Truck Passion Blind You

Don’t Let Your Food Truck Passion Blind You

tip of the day

Passion and commitment are necessary to getting a successful food truck business started, but without an objective assessment your mobile empire can fail. Here are three ways to make sure your the passion you place in your new food truck business doesn’t impair your judgment:

  • Be wary of praise. Praise is not the same as success. Use the praise you receive to market and get attention for your food truck, but don’t let it distract you from what you’re working toward.
  • Don’t lie to yourself. Honesty about one’s business is a highly underrated skill of many new food truck owners. Stop and ask yourself the tough questions: is this the best concept for my area? Are these menu items the best they can be? Have I hired the right talent to help my business grow?
  • Know when to give up. As it is in any business, the best mobile food entrepreneurs know when its time to press the restart button. Manage your risk by failing fast, regrouping, and moving on.

 

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.