To sell more, you need to get your current customers marketing and selling (i.e… advocating) for your mobile food business. First, find the core customers who are passionate about your food truck. This should be easy…they are the customers you know by name and the ones who frequent your truck more than their own kitchen table.
If you are new to the food truck industry and haven’t built up a loyal customer base, you can begin asking (at your service window or over social media channels): “How likely are you to recommend us to a friend?” Then, for those who respond with “highly likely,” make it easy for them to do so.
Ask them them to post a recommendation to their Facebook friends, LinkedIn connections, and Twitter followers, or ask them to write a great review on a site such as Yelp (or Mobile Cuisine in the near future).