Regardless of your culinary or mobile food industry expertise, you have something you can give away to your followers, fans or potential customers for free. And if you are attempting to get your food truck business involved in the local or national social scene, this is a prime way to use that knowledge. Sharing free, informative content on your social media accounts doesn’t just build trust; it may get new visitors to interact with you.
Not sure what to share? Try these examples:
- Links to food truck industry resources.
- Links to relevant news, even when it’s not promoting your own truck. As long as it provides some real value, you’re helping potential customers.
- Link to a blog post on your food truck site that gives visitors tips such as “4 Things To Avoid…”. Readers like lists.
- Link to the About Us or FAQ page on your own website.