In the food truck industry it’s easy to be patient for things that need more urgency and too impatient for the for things that need more time. Growth comes from understanding what needs to be nurtured over the long term and which areas need short term focus.
Profit driven from delivering what customers love and want to pay a premium for is vital. Too many food trucks focus on sales growth through volume and discounts to almost ‘bribe’ the customer to choose them. This impatience for sales growth leads a devaluation of what you are offering.
Sales growth comes from customer’s loving what you do. The right talent is required to deliver great products based upon being impatient for a real understanding of how consumers shop, how they live and what they want.
Creating great food products and services delivers profit to invest in your mobile food business to repeat the circle.
Growth should never be at the expense of profit – be impatient in building the pillars of profit yet patient for growth built on the right foundations.