Some may say, “It’s just coffee!” Instead try, “It’s hot, freshly brewed coffee.”
You say “cheesecake.” Try this, “Our rich, creamy New York style cheesecake that’s topped with strawberry syrup.”
You say it’s your “soup of the day.” You could say, “It’s our original homemade vegetable soup.”
Which is the way you or your service window staff present your menu offering? By adding descriptive words into your sales presentation, your customers will have a better picture of what you’re selling. And, if you do it right, they’ll end up ordering whatever you want them to order.