List What Worked And Didn’t In 2012

List What Worked And Didn’t In 2012

tip of the day

Today’s tip of the day directs you to look back at 2012 to help you in 2013. Those who do not study history are doomed to repeat it, right? So take a step back and look at where you’re food truck business has been and what didn’t work.

List these items from last year:

What menu items that did and didn’t sell to your expectations?

What events did you attend with and without success?

What marketing promotions helped and which failed?

What were your busy and slow sales days?

What parts of the city did and didn’t produce enough foot traffic for your concept?

Once you have created this list try to determine why and how you can either add to the success and correct the problems you had. By determining the pluses and correcting the mistakes of the past, your food truck business can grow in 2013.

 

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.