Make Sure You’re Solving the Right Food Truck Problem
It may be obvious that a food truck vendor can’t solve a problem that’s not well defined, but many people neglect this detail. Next time you think you’re ready to go into problem-solving mode for an issue in your mobile food business, consider the following:
- Establish the basic need for a solution. Why does this problem need solving?
- Justify the need. Make sure it’s worth your time. Is the effort aligned with your food truck business or marketing strategy? What do you, your food truck staff, or your mobile food business stand to gain from a solution?
- Give it context. What approaches have you or your food truck team already tried? What have other truck owners done? Are there constraints on the solution?
- Write the problem statement. Take your answers to the questions above and lay out the problem. Indicate the scope, the requirements of a solution, and who you will include in solving the problem in your food truck.