When food truck owners fail to meet their goals, they might blame themselves, thinking that they lack talent or willpower. In fact, innate ability has little to do with whether goals are reached. Instead of faulting yourself, try these two ways to make the goals for your food truck business more achievable:
- Be very specific. Targets like “open a second food truck” or “create a more innovative menu” are too vague. Hazy goals can leave you discouraged or bored. Spell out exactly what you want so you don’t settle for less.
- Be optimistic and realistic, at the same time. Think about what you want and what stands in your way. Go back and forth between the two to get clarity on the action you must take and gain the momentum to do it.