Not all of your food truck’s Facebook and Twitter updates need to be strictly textual. In fact, part of the appeal of these social tools is their flexibility in posting all kinds of content. Consider these examples of ways that your mobile food business can capitalize on this:
- Use a free YouTube channel to highlight events around your truck or commercial kitchen, the unveiling of new menu items or even a virtual tour behind the scenes of your truck, etc.
- Show cooking demos of your menu items through video.
- If your food has been well represented in a photograph consider using a free Flickr account to showcase the high-resolution images of your tasty treats.