Today’s tip of the day is to use publicity stunts as a marketing tool for your food truck.

Brainstorm an innovative idea that will draw customers to your truck and at the same time get you some free local press. For example, if you sell burgers from your truck, you can hold an event to break the record for the largest burger in your state. You could hold a fundraiser to raise money for a cause that’s important to you, or, you can hold a cook-off for your customers and promise to feature the winning recipe on your menu. Contact your local media outlets such as television and radio stations and newspapers to announce your event.