Reacting to a Food Truck Crisis

Reacting to a Food Truck Crisis

tip of the dayWhether it’s a snow storm that hit your area, your truck has broken down or your generator has created a power outage on the truck, disruptions to your mobile food business service can be devastating. Responding effectively can often be the difference between an interruption and a disaster. Next time you are faced with a crisis, try these suggestions:

  • Figure out what happened. Too many times, people leap into action without assessing the situation first. Find out exactly what is going wrong and what’s causing it.
  • Act promptly. Don’t wait for all of the data to come in. Once you have a firm grasp on the situation, begin taking action. Don’t act frazzled — that only worries people. Act with deliberateness and speed.
  • Adapt. Don’t stick to a single strategy. Circumstances will change and new information will come to light. Be prepared to alter your course of action if necessary.
Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.