Selecting The Social Media Platforms Your Food Truck Masters

Selecting The Social Media Platforms Your Food Truck Masters

tip of the dayWhen it comes to social media, food truck owners should become a master of one or two platforms rather than flounder in many.

When you look at all of your various social media options, a good way to break them down is into social platforms vs. social networking sites.

Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. (i.e. blogging, YouTube or pod casting.

Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest.

Since food trucks are considered B2C (business to consumer), it’s beneficial to choose work in the social networks first to focus on initially, and really develop a deep engagement level with your ideal customers there. As you master those channels, you can then start to expand into other realms.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

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