Home Tip of the Day Selecting The Social Media Platforms Your Food Truck Masters

Selecting The Social Media Platforms Your Food Truck Masters

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tip of the dayWhen it comes to social media, food truck owners should become a master of one or two platforms rather than flounder in many.

When you look at all of your various social media options, a good way to break them down is into social platforms vs. social networking sites.

Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. (i.e. blogging, YouTube or pod casting.

Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest.

Since food trucks are considered B2C (business to consumer), it’s beneficial to choose work in the social networks first to focus on initially, and really develop a deep engagement level with your ideal customers there. As you master those channels, you can then start to expand into other realms.

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