Be sure to set realistic expectations when marketing your new food truck brand. Established brands that come from the brick and mortar restaurants start with name recognition and emotional connections to thousands of fans, a huge advantage on social media.
But if you’re opening a new food truck in Plano, Texas, don’t count on thousands of fans liking your page or following you your first week. Unless you come up with a killer PR pitch that gets you on local TV and the front page of the Dallas Morning News. For new mobile food brands, begin your first marketing project by creating an attractive marketing message or a strong call-to-action that will help you establish yourself in your market.