Set Realistic Expectations When Beginning

Set Realistic Expectations When Beginning

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Be sure to set realistic expectations when marketing your new food truck brand. Established brands that come from the brick and mortar restaurants start with name recognition and emotional connections to thousands of fans, a huge advantage on social media.

But if you’re opening a new food truck in Plano, Texas, don’t count on thousands of fans liking your page or following you your first week.  Unless you come up with a killer PR pitch that gets you on local TV and the front page of the Dallas Morning News. For new mobile food brands, begin your first marketing project by creating an attractive marketing message or a strong call-to-action that will help you establish yourself in your market.

 

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.

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