When something is new, it’s human nature to treat it like a chore. Chores are often time-consuming and not fun. While I know on weekend mornings, it really only takes about 10 to 15 minutes to vacuum the house, however, the idea of doing it becomes daunting.
If this is how you look at social media for your food truck business, of course it is going to feel overly time consuming and like a chores. You may even figure you just don’t have time for it. However, if you think of it like speaking with your customers at your truck, you will be ready and happy to add it to daily your routine.
Do you already take the time to make sure customers understand your everything involved in preparing your menu items? Do you consider that something you don’t have time for?
Maybe on busy days you do not feel like you have the time; regardless, you still understand the value. Same principle, different audience. Both are your customers.