Tips for Making Those High-Stake Business Decisions

Tips for Making Those High-Stake Business Decisions

Even the most decisive food truck owner can face despair when dealing with a high risk call relating to their mobile business. Next time you’re up against one of these tough decisions, trying doing these three things:

  • Trust, and challenge, your gut. In some cases, your first instinct may be right, but it’s probably not based on rational thought. It’s important to question your initial reaction and test it once you’ve gathered more data.
  • Check your bias. Self-interest can be subconscious. Recognize when you may be partial and ask a trusted peer to double-check your decision for any prejudice.
  • Involve others. Big decisions shouldn’t happen in a vacuum. Consult with others (family, friends and/or food truck employees) to gather differing opinions. This will help you make a more informed choice and give you a better shot at winning buy-in from everyone involved.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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