Two Steps To Get No From Prospective Customers

Two Steps To Get No From Prospective Customers

tip of the dayWhen food truck owners make a pitch to a passing prospective customer, no one wants to hear no. In the absence of a yes, you may think that maybe is preferable. But when maybe is the long way to no, it can simply be a waste of your time. It’s better to hear no sooner rather than later. Here are three steps to driving a decision: 

  • Be clear with your pitch. People often say maybe because they are confused about what you’re selling.
  • Know when silence means no. People hate to say no as much as food truck vendors hate to hear it. When you sense that someone is going to say no, but hasn’t built up the courage to express it, provide an out. Something as simple as, “I assume it’s a pass for now?” can help the other party be definitive about its decision.
Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.