Use Your Food Truck Customer Passion to Grow Sales

Use Your Food Truck Customer Passion to Grow Sales

tip of the day

Have you ever loved a product or service so much that you couldn’t wait to tell everyone you know about it? All over the web, people’s passion for delectable food has led them to share their love via YouTube videos Yelp, blog posts, Twitter and Facebook. These “natural” spokespeople have created valuable buzz and helped in the exponential growth of sales in the mobile food industry, and the best part, it’s all for free.

Find your most devout customers and ask them to rave on their blogs or create Facebook groups in support of your food truck. If there are already natural spokespeople out there singing your mobile businesses praises, harness that passion for free.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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