What Type of Food Truck Owner are You?

What Type of Food Truck Owner are You?

In today’s ever changing economy, do food truck owners need to be persistent, analytic  and organized, or should they be compassionate, charismatic, and communicative? The answer is simple: they need both sets of these traits.

Rather than categorizing yourself as a certain type of food truck owner, explore the nuances that today’s complex, fast-moving mobile food business environment requires. Mobile food vendors need to confidently deliver tough messages to their employees that are backed by evidence, but they also need to be sensitive to how those messages are received. Most leadership traits are not an either/or choice, but rather complementary sides of effective food truck ownership.


Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


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