What Your Food Truck Business Model Must Answer

What Your Food Truck Business Model Must Answer

tip of the dayThere is very little consensus on exactly what every food truck business model should include. Some feel it should cover every detail of the truck’s operation, while others believe it should simply answer the question of how you intend to make money from your truck. You can create a business model that is specific enough to avoid being reductionist but selective enough not to overwhelm by answering these three questions:

  • Why would someone want to buy something from your truck? Identify your customer value proposition.
  • How will you make money selling it? Articulate your profit model.
  • What, exactly, are the important things you need to do to succeed with the plan? Identify which company resources and which processes are essential to delivering your customer value proposition.
Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.