Why Offer Discount Coupons

Why Offer Discount Coupons

tip of the day

Coupon offers are becoming increasingly popular with food service businesses and consumers alike. But does providing such steep discounts (often 50% or more) pay off? Before you decide to use one of these discounts, know who they are most successful with:

  • The price sensitive. Discount vouchers allow you to offer price breaks to customers who value your products less than ordinary customers do. Once in the door, their valuation may increase and they may return and pay  full price.
  • The unfamiliar. Vouchers can create “buzz” by announcing your company’s existence to thousands of consumers en masse.

If you decide to make the leap into the discount voucher world with your food truck business, be sure to measure the effects and analyze whether you reached who you wanted to.

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.