Write Emails That Your Food Truck Customers Will Read
Considering that there were 2.2 billion email users in 2012 and 144 billion emails were sent every day last year, it only goes to say that competition for readers’ attention is fierce. Luckily, crafting emails that encourage your food truck customers to read and act is relatively easy. Before you start typing:
- Put the subject line to work. Most of us already use our subject line to predict the “what” of the email. But it’s also the place to build a personal bridge with your customers.
- Visually highlight the key message. Clear structure and formatting such as boldface and bullet points, will boost the odds that your food truck’s customer will get your message quickly and respond in ways that meets your goal.
- Time the delivery for maximum impact. Never send an email at the end of the day or the start of a weekend. Make sure people are opening it at a time when they’re at their desks or phones and have time to read it.
Check out these figures for 2012:
- 2.2 billion – Number of email users worldwide.
- 144 billion – Total email traffic per day worldwide.
- 61% – Share of emails that were considered non-essential.
- 68.8% – Percentage of all email traffic that was spam.