We must acknowledge the fact that the world is constantly evolving and consumer behaviors are constantly changing. Where do prospective customers go when looking up information on a food truck? The Pew Research Center says that most of them will search on the Web.
If you’re a food truck owner without a website for your mobile business you may be in trouble. The importance of a Web presence has never been more important. If you already have a web presence, there are many ways in which you can improve it to make it more easily accessible and visible to prospective patrons of your food truck.
A well-designed website, when used effectively, can be your food truck’s best marketing tool. It’s a critical piece because visitors to your website have come to make their decision as to whether or not they will dine at your mobile bistro.
Here are five tips to improve your food truck’s website that will both help you get into Google’s good graces and help you attract more customers:
The amount of visibility you’re losing to Flash makes it more worth while to dump it than to keep it. It’s a painful truth for some, but you shouldn’t bat an eyelash when told to get rid of Flash. Google doesn’t read it, meaning that you’re just relying on your domain name for visibility.
Since a multitude of people research local businesses “on the fly” with their smartphones. If you’re not on their radar, don’t expect them to even step up to your service window.
Convert to HTML-based menus
People using Apple’s iOS and other mobile platforms might be annoyed by the fact you have a menu in PDF format. Create an HTML menu and scrap the PDF one, or run them side-by-side to allow for choices. People generally don’t like having to download a file to see something.
While this is advice that every business should follow, the mobile food industry needs to follow it more tightly. Post things on your Facebook page such as new menu items and updates on events and guests coming over.
Keep your site relevant
As long as your site is dynamic, your customers will always have something new to come to. Google also gives websites that keep up to date some recognition with higher rankings in their results pages. There are many ways to make your website dynamic without having to put up much effort, such as a well-designed WordPress theme.
As long as you follow through these steps, you’re likely to create a more engaging environment for your customers which will help you maintain your focus on the offline side of your food truck business.