Ever traveled a city you have never been to and wondered where you could get a good bite to eat? Or wanted to try something different for dinner in your home town? If so, you’re not alone. Equipped with smartphones, tablets, netbooks and laptops, millions of people are surfing the Internet looking for breakfast, lunch and dinner.
A solid food truck website will put your mobile business front and center. Let’s take a look at the overall value of creating, updating and marketing your own food truck website.
Stay connected with your fan base and with those who could be better served. Your website is accessible 24 hours a day – seven days a week. It has the capability to receive customer feedback, take catering requests and can be shared on social network sites.
Tell them what you’re cooking and how to get it.
- List the menu and prices, hours of operation, your regular parking locations (with a map) and payment options.
- Clearly list your phone number and Twitter account on every page of your website and in plain text. If a customer has to search for a way to track you down, then they may give up and move on to another food truck.
- Include information on how to:
- What upcoming events you’ll be at.
- How to book catering services.
Promote Your Business
Invite customers to join your email list and send promotional information daily, weekly, monthly, or whatever suits your promotional schedule. For example, advertise new menu items or new locations you add to your weekly schedule.
Who are you?
Create an “About Us” tab and tell you customers who you are. Keep your story concise and informative. Most customers are not looking for War and Peace, but do like knowing about your personal approach.
Stand out from the rest of the Pack
If a competing local food truck has a website, could they also have your customers.
Conduct an online search of food trucks in your area. Take a look at how their website has been developed. Write down what you like and don’t like. Then come up with a way to stand apart as the best choice a customer will have if they select your food truck over someone else’s.
Maybe your website could include:
- Video and photographs
- Interactive media
- Nutrition Information
In today’s fast paced world, people rely on the Internet for information. Maintaining a website for your food truck is a great way to remain competitive, relevant and connected to your customers.