In the beginning, search engine optimization (SEO) was a specialized skill and you had to hire a professional to drive traffic to your food truck’s website. Today, while SEO Is still somewhat of an art form, there are tons of tools and tips you can use to undertake the project all by yourself to provide excellent results. Here are some things to keep in mind about maximizing the SEO of your mobile businesses website.
Help Your Mobile Business Get Found Online With SEO
Be master of your domain. If you’re contemplating what domain name to choose for your website, think SEO when making the choice. If your domain name is just based on your company name, it may get lost in the shuffle. Use keywords related to your business that people are actually searching for and be as descriptive as possible. (hints: food truck, food cart, street food, your city)
Know your keywords and use them. There are tons of apps and programs out there to help you choose the right keywords to use in your Web content. An easy place to start is Google Adwords. Search for keywords pertaining to your business and make sure the words are on your home page, in your description and internally in your blog creator.
Go local. The more often your mobile business appears on the Web, the better, right? Sign up for as many local search directories as you can. You’ll attract more mobile customers and at the same time increase your SEO. Here are a few important directories to get listed in:
- Google Maps (free)
- Yahoo! Local (free)
- Microsoft Live (free)
- Yellow Pages (paid)
- AskCity (free)
- SuperPages (paid)
- MapQuest (free)
- Yelp (free)
- Citysearch (free)
- Local.com (free)
Look, listen and learn. Do your research and find out what other people are doing right. Talk to other food truck owners and find out what they did to increase their SEO. Visit sites like Compete.com to find out the leading sites in mobile food industry and see how they compare to yours.
The key having your website found by prospective customers is to make easy for them to find your site. These simple SEO tips will help you do that. Do you have any additional SEO tactics for food truck owners? Share your ideas in the comment section below or on social media.