Start-up Capital for your Food Truck – Part 2

When starting up a new mobile food business, one of the first areas most prospective vendors get discouraged by is how they will come up with the money they will need to get their rolling bistros onto the street. We have put together a series of articles that will help you get past this hurdle and better understand what financing you will need, as well as the various avenues you can use to get it.

In our first article we discussed the different types of financing for different stages of your mobile food vending business’ growth and have an idea of how much capital you will need. How does this financing work? In this article we will explain it to you.

Types of Capital

You have two choices when deciding which type of capital funding you want for your prospective mobile food service business.

With debt capital, you will be getting a loan that must be paid back over a set period of time, with interest and possibly some additional fees. In this scenario, you maintain full control of your company, but you will also have a loan to pay back when everything is said and done.

Equity capital is funding provided by people or firms who want to own a part of your food truck business and reap some of its rewards once you become a success. What you must ask yourself with this style of capital is, do you want to give away part of your company in exchange for the cash you need to make it happen? Or, do you think you will be able to make the monthly payments towards a loan so you will be able to maintain full control and ownership of your brand?

To determine the type of funding you should go after, ask yourself questions like these:

  • Could I qualify for debt financing?
  • Am I willing to lose my house if the business does go under?
  • Will I be able to make the monthly payments to pay off the debt?
  • Will the lender give me more money if I need it?

Or, for equity financing:

  • Would investors even be interested in my concept?
  • Am I really the control freak people say I am?
  • Am I okay with someone going through my financial information?
  • Am I going to be able to give investors the information they need?
  • Am I going to have a problem sharing my hard-earned profits?

Once you’ve mulled over those questions, and are completely confused, remember, you can always make use of more than one funding source. Some of your choices for funding your new food truck or cart include:

  • Personal savings
  • Borrowing from friends and family
  • Getting a loan from a bank
  • Getting a loan through the U.S. Small Business Administration
  • Getting a partner and using his or her personal funds
  • Going through a commercial finance company
  • Going the venture-capital route

Please note, you will probably be able to get more money from investors than from a loan, but one of the top reasons culinary geniuses start up a mobile food business as opposed to a brick and mortar establishement is because they do not need as much capital to start up.

Now we’ll wade through the the first two sources for funding, and go over some of the pluses and minuses of each. In future articles we will go into more detail about the other sources listed.

Using Personal Funds

Depending on how much cash that you determine you will need, you may find that using personal funds is your best option. Over 50% of small business start-ups are financed with personal funds. If your business plan does not require hiring employees, or paying exorbitant amounts of cash for permitting, licenses and fees, then you probably can get along fine without much in the way of financing. But, remember our list of operating expenses from the last article. Your business is going to need to purchasing your food truck or cart, which means spending money. This means you will go into your savings account, take out a second mortgage or home equity loan, get a personal loan, or dig up that jar buried in the back yard.

home equity loan is a low-risk, relatively simple way to secure funding for your mobile food business. The bank doesn’t really care what you are using the money for, and you’ll be financing your business yourself. Often, having a larger financial investment in the business personally will have more weight if or when you attempt to get a business loan.

personal loan is also a possibility, but make sure you let the bank know that you plan on using the money for your food truck business.

Or, start taking advantage of some of those pre-approved credit cards you get in the mail every day. Just be sure you investigate the interest rates, annual fees, and late fee charges.

If yours is a simple business model, you could also bootstrap it. This means that, with a very small investment, you get the business going and then use the profits from each sale to grow your food truck business. This approach works well in the mobile food service industry when you do not need employees initially. 

Borrowing from Friends and Family

Before you use up all of your personal savings to open your food truck, think about your other options. Have you asked Mom and Dad for a loan? Does Grandma have a few thousand dollars that she might like to invest? Has that college roommate really been as successful as he said he was at the last reunion? Tapping into the pockets of friends and family does have some benefits, but it also has its share of drawbacks.

For one, you have to ask them for the money.

If you do end up asking friends and family, make sure you present the business to them just like you would pitch it to a bank. Let them decide whether they want to take the risk. Make sure you have a written agreement or promissory note that specifies the details of the loan. And don’t get upset when they pester you with questions about how their money is doing. This is another drawback of tapping into this particular money source.

Overall, borrowing from friends or family is probably not your best choice, simply because of the strain it may put on relationships. However, it does work for many people and may even strengthen your relationship if your business takes off and is successful.

We hope you found this article helpful in your introductory steps to creating your own food truck enterprise. In future articles of this series we will go over the other forms of attaining capital such as getting a loan from a bank or SBA.

Part 1

Part 3


2017-03-31T08:44:00+00:00 By |Financing|

About the Author:

Richard is an architect by degree (Lawrence Technological University, Southfield, Michigan) who began his career in real estate development and architectural planning. In September of 2010 he created Mobile Cuisine Magazine to fill an information void he found when he began researching how to start a mobile hotdog cart in Chicago. Richard found that there was no central repository of mobile street food information anywhere on the internet, and with that, the idea for MCM was born.


  1. Start-up Capital for your Food Truck – Part 2 | Mobile Cuisine … « The Net Gourmet Jul 14, 2011 at 5:50 pm

    […] Visit link: Start-up Capital for your Food Truck – Part 2 | Mobile Cuisine … […]

  2. […] The larger your own financial investment in the company is, the better your chance of getting the loan. We hope this article helped to shed some light on attaining a business loan for your new mobile food business if this is the route that fits your plans. In our next article of this series, we will look at a final avenue for gaining capital for your food truck or cart, Angel Investors. Part 1 Part 2 […]

  3. Laura Burrell Sep 23, 2011 at 8:41 pm

    New York City, New York
    Phone: 267-738-1656
    Description: I am a mobile food cart broker that services all of the east coast, and have begun work in the Midwest. Please call or email me regarding your venture. We offer very competitive pricing on start of the art food carts and trucks with very flexible payment plans. Your vehicle can be custom with awnings, lighted menus, and logo wraps. We will also be happy to provide you with pictures of our latest trucks – several which have one the Vendy Awards in New York City.

  4. Laura Burrell Mar 10, 2012 at 4:37 am

    As a Mobile Food Consultant with Discount Food Trucks, My job is to get you operational within 90 days without BREAKING YOUR BANK! Our work with you includes research of health department regulations, researching untapped locations, menu preparation, and assisting with 100% Financing Options, and working with you until your Truck passes Inspection.

    At Discount Food Trucks we BOAST THE LOWEST PRICES IN THE INDUSTRY! Our prices do not compromise Quality, Craftsmanship, and Creativity.
    With 25 years in the business as Owners, Operators, and builders, we have built some of the most creative trucks you see throughout NYC and the US.
    Please give me a call – I am available seven days a week and look foward to assisting with your Business.
    Laura Burrell – 267-738-1656
    Mobile Food Consultant,,

  5. Kevin Jun 21, 2012 at 1:55 pm

    Food Trucks are the way to go! I’m actually thinking about opening one of my own after retirement, they look like a lot of fun and seem to be very successful. To those of you enjoy food trucks as much as I do, check out NYC’s new online ordering site that allows users to place orders for pick-up from food trucks and not have to stand on line.

  6. Customvending Jun 24, 2012 at 4:00 am

    As a Mobile Food Consultant, I am constantly asked about financing!
    Finally, after thorough research, I have located threet Capital Companies that are food truck friendly.

    Discount Food Trucks will get you operational without your breaking your bank!

    Laura Burrell
    Mobile Food Consultant

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