Famed Chef Hiroo Nagahara’s Bao-Slinging Truck Will Host Tasting Party in LA on November 3
San Francisco, CA – Brainchild of Chef Hiroo Nagahara and Mobi Munch, Inc., the red bun truck with the Mao Panda logo has exploded in popularity since hitting the streets of the Bay Area in May 2010. The truck will be in Los Angeles for a food tasting on November 3 to celebrate the re-launch of the truck and introduce Chef Hiroo as “The Chairman,” the man behind the gourmet bun menu.
"The Chairman" to lose his Bao tag in November
Chef Hiroo Nagahara, formerly restaurateur Charlie Trotter’s executive chef at Bar Charlie in Las Vegas, partnered with Mobi Munch to bring his food to the masses in a colorful truck designed by Taiwanese-American visual artist James Jean, whose work has been published by DC Comics, Prada, ESPN and Atlantic Records. As Chef Hiroo explains, “Mobi Munch challenged me to blur the line between brick-and-mortars and the food truck scene. We wanted to see how far we could push street food using techniques from high-end restaurants.”
The truck currently known as “Chairman Bao” is dropping the “Bao” and will be known moving forward simply as “The Chairman.” “We decided to change our name as the truck shifts in direction to include more than just bao. I’ve spent the past year refining my art and ‘staging’ at great houses around the world. I hope to share my experiences with everyone,” added Hiroo.
The big red bun truck quickly became a fan favorite to foodies in the Bay Area. The Chairman’s steamed and baked buns bring an artisanal twist to the traditional Asian street food. Spicy, savory, and addictive, the buns are filled with only the freshest ingredients. Current flavors include:
• Tender Pork Belly with Turmeric Pickled Daikon & Green Shiso
• Spicy Chicken with Toasted Sesame Purée, Pickled Carrots-Cucumber & Cilantro
• Crispy Miso Cured Tofu with Garlic-Tofu Mayo & Baby Choy Sum
• Coca-Cola Braised Pork Butt with Savoy Cabbage & Preserved Yellow Mustard Seeds
• Muscovy Duck Confit Terrine with Green Papaya, Orange Pickled Red Onions & Mint
With its continued success and ever-growing popularity, The Chairman will launch a second truck in the Bay Area at the turn of the year. As of now, nearly 10,000 San Franciscans follow the truck on twitter to find out where the truck will be parked on a given day.
Partner Mobi Munch, Inc. is the nation’s first turnkey mobile food service platform provider, dedicated to empowering chefs, restaurateurs, and chains at all levels to launch innovative restaurant concepts aboard state-of-the-art food trucks.
For more information on The Chairman, visit:
Twitter: @chairmantruck
Facebook: https://www.facebook.com/TheChairmanTruck
Mobimunch.com/TheChairman
For more information on Mobi Munch, visit: https://mobimunch.com/
Contact:
Casey Koppelson
213.289.9800
