You’ve heard that backlinks will help your food truck website rank higher in search results. But what exactly are backlinks and how do they boost your website’s visability? Today we’ll explain the importance of developing a backlink strategy for your food truck website.
Developing Backlinks To Your Food Truck Website
For those who have never encountered the term, Backlinks (or inbound links) are links on a site that point to a page on a different website. Backlinks from other websites to your site can help raise your online profile and boost your search engine optimization. This is especially true if the site linking to yours is an authority in mobile food industry.
Backlinks are Google’s way of evaluating a website’s overall quality. There are many ways to build backlinks for a food truck website. Everyone loves street food, right? The great thing is that as food truck, you are already in the position of having something that people want and need. Food trucks aren’t going out of style, anytime soon, and the potential for what to promote are endless.
Creating A Backlink Strategy
- Create Content. The best way to get backlinks to your food truck website is to create powerful content that people want to link to. Share those pages you want to create backlinks for on social media. You want your customers to find you. Create an easy trail for them to follow so they find your site. So, where do your customers hang out online? What social media tools are they using? What are they talking about? Create content around these factors and share it appropriately.
- Be newsworthy. There will always be things happening in your food truck that are worth announcing. Highlight these events on your website. Submit press releases and newsworthy articles about your truck to news sites that your customers read.
What Not To Do
- Paid linking. Paying for backlinks is not how the internet is supposed to work. Google punishes buying backlinks severely. Avoid buying links just for the purpose of pointing to your site. The reward for short-term ranking isn’t worth the risk of someone reporting you.
- Reciprocal linking. Also referred to as “link exchanges,” reciprocal linking refers to entering into an agreement with another site to cross-link to each other’s sites. While there is no problem asking another site that mentions you to include a link, don’t go overboard and link to each other on every page of your website.
- Anchor text spam. If you are hyperlinking every single keyword to the same page on your website, do yourself a favor and stop now.
- Optimized comments. We’ve all seen these. Most website owners have deleted these comments. These are the blog comments that try to sell you Nikes on a page about making quesadillas. Even if your comments are useful, you’re still hijacking another person’s content. Go ahead and leave comments on another blog, make valuable connections. Just don’t hyperlink.
The Bottom Line
Don’t think of your food truck backlink strategy as a contest to get the most links pointing to your site. Keep in mind what your customers want to see from you while building backlinks to your website.
If you would like to get a back link from Mobile Cuisine, let us know. Contact us with blog posts from your food truck website and we can discuss the best way to create a link partnership.