In today’s technology driven world, having a website is essential. For a food truck association, it’s not only mandatory to have a website but to have a food truck association website that connects prospective food truck owners and residents in your area to your cause.
In order to design a food truck association website that drives donations and gives the power to supporters to champion your cause, you need to:
- Understand your site’s audience
- Provide an engaging user experience
- Provide appropriate calls to action
We’ve done some research and come up with a list of the most important features that you don’t want missing from your food truck association website.
Key Features Of A Food Truck Association Website
Provide A Clear Mission Statement
Your association is most likely chasing these three goals: spreading awareness of the food truck industry, inspiring people to donate to your organization and recruiting volunteers.
The problem for some association websites I’ve reviewed is that they haven’t clearly stated their mission and goals. The key is to write as clearly and concisely as possible, add real photos of your members and volunteers. Having a site that’s free of distractions will also help your visitors arrive right where you want them to: at how your association can help.
A Frequently Asked Questions (or FAQ’s) page can be great way of providing information to your food truck association website visitors. If you are consistently get asked the same questions over and over again put the FAQs on your website to save you from having to respond to them all the time. FAQ’s should provide guidance about starting a food truck in your area as well as a list of local commissaries and commercial kitchens.
Most things in this world just don’t get done without money. So it makes sense that you might be aiming to raise some funds in order to make a difference. Give people the ability to donate on your food truck association website painlessly, which will likely translate into more donations.
You might be surprised at how many people are willing to give their time to help your cause. If spreading awareness and recruiting volunteers is on your list of your food truck association’s priority list, the easiest way to this is to post monthly newsletters.
Social Media Connections
Your food truck association will almost always benefit from more exposure. Today the easiest way to do this is through social media. Every social network your organization has an account with can be directly linked to on your food truck association website. Consider networks such as Facebook, Twitter, Youtube and Instagram.
Press Coverage Section
If your association is being written or talked about, you can use this to your advantage. A good article or even a TV segment can do a lot to boost your association’s reputation. Even if you are just starting out and list your initial press release creating a page that is dedicated to this type of content makes good sense.
Include a Sponsor Page that recognizes any corporate donors you have. This page will also help establish trust with the community and other prospective partners.
When it comes to an associations work, testimonials are broken down into two types. Both can be helpful in giving people a fresh perspective and helping them to trust you and your organization.
- From people you’ve helped. The words directly from the people you’ve helped can go a long way. If you have positive statements from the people you’ve aided, displaying them can only benefit your cause.
- From people you’ve worked with. Provide positive feedback from people or groups you’ve worked with so that anyone who is thinking of getting involved is more likely to do so.
Maintain an active blog to increase engagement and create a following for your organization. What’s better, your blog posts can be referred to by other blogs and news sites. This can increase your association’s site traffic. A great blog topic is to highlight your members and donors. You can also write about all the things that involve your mission to help spread your message.
A great example of a site that uses most of these tips is The National Food Truck Association website. [find it here]