Search engine optimization (SEO), is a low-cost marketing tactic that helps boost your rankings in internet search engine results. However, food truck owners often question if SEO can really be time and cost-effective for there mobile food business.
Consider the following statistics: Search engines like Google and Yahoo are now influencing up to 88% of consumer business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor. At least 75% of users don’t bother looking past page one.
So what does this mean for your food truck? If you’re not ranked within the first two pages of a search, you are losing out on over 50% of consumer traffic and potential customer. To grow your food truck website, you need search engine optimization to get your website to the top of rankings in search engines.
Still on the fence about implementing SEO? Here are four ways search engine optimization can improve your food truck marketing.
Does Your Food Truck Marketing Need Search Engine Optimization ?
Here’s what you need to know about search engine optimization:
- If you market your food truck online, SEO is a must. SEO is necessary whenever you want to attract customers to your website, or whenever you want to sell catering services online. SEO also helps your food truck stand out from the competition.
- More mobile searches make SEO more important than ever. To understand how SEO can help your food truck reach customers through their smartphones or computers, think of your own online behavior. When you go to a new store or restaurant, you likely start online with a search engine. Being found on search engines is critical for your food truck business.
- SEO can be a high impact and low cost digital marketing tool. In fact, for most food trucks who have very small marketing budgets, SEO is a low cost way to drive web and foot traffic. Although there are plenty of paid SEO tools and professional firms, you can begin implementing SEO best practices for free.
- Even if your food truck doesn’t have a website, you can still benefit from SEO. If your food truck doesn’t have a website, you can still take steps to help customers find you online. Establish your web presence on business listing directories like Food Truck Reviewz, Yelp and Google. Online business listings are critical for local search engine optimization.
Before You Jump In
If you want to start including search engine optimization in your marketing efforts, be wary of SEO firms and web consultants that send you email out of the blue.
Amazingly, we get these spam emails too:
“Dear Mobile-Cuisine.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for diet pills or requests to help transfer funds from Nigerian royalty.
The Bottom Line
Investing time in search engine optimization is more important now than ever before. Your food truck business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. SEO remains one of the single most important components of any food truck’s branding efforts and online presence.