If you are like most food truck owners, you’ve got a food truck website, but you want to increase website traffic. While the design and user experience are very important to keep people on your site, you have to get them there first. So how do you get existing and prospective customers to your website?
Increase Website Traffic To Your Food Truck Website
When you want or need to increase website traffic, there are two primary areas you want to think about the process:
- What you can do at the truck.
- What you can do online.
In today’s article I’ll share a checklist to assist you in both of these areas.
At Your Truck
Place your food truck website address (URL) in as many places as possible including:
- Truck Wrap
- Menu Boards
- Take Away Menu
- Business Cards
- Can also use QR codes to link directly to your food truck website
The key to increasing the traffic to your food truck website is to take advantage of all the various digital platforms including:
- Social Media (Facebook, Twitter, YouTube, LinkedIn, Pinterest, etc.)
- Claim and Manage Your Listings (Yelp, Urbanspoon, Foursquare, Google etc,)
- Facebook or Twitter Ads
- Website SEO (search engine optimization)
- Email Newsletter – Send out a monthly (or bi-monthly or weekly if you have the time) newsletter to share specials and upcoming locations.
- Cross Links (with other local area retailers & businesses)
- Provide Content – Include news on food truck events you’re involved in, news about your truck, and recipes.
For a final tip, make sure you keep at it. Don’t take the, “set it and forget it” approach. To keep your customers coming back, you have to stay active with your online activity.
RELATED: Food Truck Website Design & Development
The Bottom Line
Having a quality menu, clean truck and great service means nothing if customers don’t know that your food truck exists. With more than 80% of diners researching food trucks online before visiting, it’s crucial to have a website to help drive traffic to your truck. Your website will often be the first place consumers find when looking to dine at your food truck. Increasing your food truck website traffic should be an important part of your marketing strategy. It’s your job to point people in the right direction.
Are you or your team already doing all of these things to increase website traffic? Do you have any additional tips you’ve found to increase traffic to your food truck website? Share your thoughts on this topic in the comment section, our food truck forum or social media. Twitter | Facebook