If your food truck website is currently not mobile friendly, you have less than a week to change that, or find your site getting hurt. In the next week Google previously announced it is making two major changes to its search algorithm for ranking the mobile search results.
Google has been using mobile friendly factors in its mobile search results since 2015. So if your food truck website isn’t mobile friendly, your Google rankings could take a serious hit.
Your Mobile Friendly Website Will Rank Better In Search
Google said that starting back in 2015, Google’s mobile ranking factors will not only label your site as mobile friendly, but will also use that to determine if your site should rank higher in the search results. They said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide.
Google said this is expanding on its mobile ranking demotion algorithm launched back in 2013. They also said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”
To prepare your food truck website, you can use Google’s mobile usability reports and the mobile friendly testing tool. You can also see Google’s mobile guidelines.
RELATED: 5 Website Rules Your Food Truck Must Follow
The Bottom Line
There’s no stopping the upward mobile trend. By 2019 mobile accounts for 79% of all web traffic. This means that only 20% of the time people spend on your food truck website will be from a desktop computer. And if your site doesn’t work on a mobile device? Studies show people will simply stop visiting it in favor of a site that provides a smoother mobile user experience.
So is your food truck web site mobile friendly? If not, get to work or get your developer to work to make sure you are. Don’t lose prospective customers because your site is unfriendly to mobile phone users looking for your food truck.
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